Model and actress Charlotte McKinney bared (almost) all in Carl's Jr. racy 2015 Super Bowl spot. The ad gained national attention not only for the hamburger chain, but also for McKinney, who prior to the commercial had been mostly famous for her Instagram feed.
In the spot that aired on the West Coast, McKinney promoted the chain's all-natural burger by walking through a farmers' market seemingly naked, covered by cleverly placed fruits and vegetables. It ends, of course, with her taking a big bite out of the burger.
The spot received plenty of backlash, with critics decrying it as sexist and offensive. At the time, Super Bowl commercials were largely catering to a male audience, with beer ads depicting women as nags and spots promising that if a man gives a woman flowers, she will return the favor with sex.