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Halo Top scoops up an agency of record

Ice cream brand Halo Top named agency and consultancy Wolfgang as its first agency of record. The agency selection comes as Halo Top, an Ad Age Marketer of the Year, continues to broaden its outreach amid growing competition in the lower-fat, lower-calorie, higher-protein ice cream segment. Last summer, it ran an online campaign from Red Tettemer O'Connell & Partners, followed by a 90-second spot featuring a woman being force-fed ice cream, directed by Mike Diva. Wolfgang says it will work on Halo Top's strategy, creative and production. The agency's first work is expected to break later this year.

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