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Celestial Seasonings, a tea brand that has been part of consumers' lives since 1969, is looking for a new spin with Laundry Service.

The agency begins working with Celestial Seasonings following an internally run review in which it was awarded digital media, social strategy, creative, content creation, community management, and media buying for the company. R/GA Chicago previously worked on the business. Representatives from R/GA were not immediately available for comment.

Celestial Seasonings Vice President of Marketing Tim Collins told Ad Age that the brand decided to work with Laundry Service on its digital-first marketing strategy because of the shop's "sophisticated approach to content." He says that Laundry Service is able to create content with unique messages for specific audiences along different paths to purchase.

Continue reading at AdAge.com