PepsiCo is plugging its Mtn Dew and Doritos brands in back-to-back ads totaling 60 seconds starring actors Morgan Freeman and Peter Dinklage. The spots by Goodby, Silverstein & Partners promote two new line extensions: lemon-lime flavored Mtn Dew Ice and spicy Doritos Blaze. In a teaser video released today, Freeman reps Mtn Dew and Dinklage, known for his "Game of Thrones" role, backs Doritos.
"This is a great example of the power of PepsiCo's food and beverage portfolio coming to life for consumers on one of the world's largest stages," PepsiCo North America CEO Al Carey said in a statement. The company has long-touted the "power of one" to investors as it justified keeping beverage brands and snack brands under the same roof.
Ad Age had earlier confirmed that Doritos would return to the game after sitting out last year. Its crowd-sourced "Crash the Super Bowl" program ended a 10-year run in 2016.