Select Page

The NFL's season-long ratings crunch has carried into the playoffs, as the absence of a number of marquee franchises have made for some tough year-to-year comparisons in the Nielsen numbers.

According to the final live-plus-same-day data, the weekend's four divisional round broadcasts averaged 30.2 million viewers and a 16.9 household rating, and while those are elite results by general TV standards, they were far off the mark from last season's analogous games.

Overall viewership for the four games fell 16 percent versus the year-ago average of 36 million viewers, and household ratings slipped 13 percent from a 19.5.

Continue reading at AdAge.com