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Pringles -- and "Saturday Night Live" star Bill Hader -- are in the Super Bowl. The actor will appear in Pringles' first big game commercial, which will highlight the idea of stacking various flavors of the potato crisps to concoct unique flavor combinations.

The 30-second ad from Grey New York is set to air during the second quarter of the game, Kellogg said Thursday. Rhys Thomas, who previously worked with Hader directing and producing shorts for "Saturday Night Live," is directing the commercial.

The "flavor stacking" idea came together after staffers at Grey were munching on the potato crisps.

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