Skittles is sitting out the Super Bowl this year, but says it's still making a Super Bowl-worthy ad to show during the game.
It's a trick play, of course. Skittles has cooked up what might be described as the first ultra-exclusive Super Bowl commercialor else as a clever PR stunt costing far less than a real Super Bowl buy. The spot, complete with a soon-to-be-revealed celebrity, is being screened for only one person: Marcos Menendez, a teenager from Los Angeles.
The unique approach kicks off Tuesday with an online video announcing the plan to create an ad just for Menendez, who we're hoping has been prepped for his few weeks of fame.