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James Hawkins

Dentsu Aegis Network (DAN)’s dentsu X Singapore has clinched four new client wins, namely Huawei Singapore, Unicurd Singapore, NTUC Income and an extended partnership with Disney Studios Southeast Asia.

Huawei appointed dentsu X as its regional social media agency duties in Singapore. The agency will be responsible for creative strategy and execution as well as paid social optimisation. The account will also be led by dentsu X in collaboration with DAN agencies iProspect and Vizeum.

Disney Studios extended its partnership with the agency for an additional three years for overall creative media strategy, planning and buying. This will be done in collaboration with DAN agency Posterscope. Meanwhile, NTUC Income has picked the agency to implement digital media strategy, planning and buying.

Unicurd Singapore picked the agency for strategic communications and campaign servicing duties. It will also undertake social media and optimisation, along with media strategy, planning and buying for the soy producer.

“As a network, we continue to evolve the way we innovate and recognise the importance of agility to cleverly manoeuvre the digital economy with and for our clients. dentsu X is no exception and continues to prove itself as an agency that sits at the convergence of innovation and technology,” Rosalynn Tay, CEO of Dentsu Aegis Network Singapore, said.

“Our clients are a reflection of our business and these are all brands who strongly believe in innovation, technology and creativity. They’re ambitious and want to create future forward experiences that dentsu X is excited to be a part of to help build and evolve,” James Hawkins (pictured), managing director of dentsu X Asia Pacific, added.