Online travel agency Orbitz, owned by Expedia, has hired Havas as its agency of record to create a campaign aimed at making the brand relevant again.
Havas, which won the business following a competitive review involving 10 agencies, will handle creative content, digital and social responsibilities for Orbitz. The travel brand did not have an incumbent on the business, according to Carey Malloy, brand marketing director of Orbitz. This past spring, Orbitz worked with Atlanta-based Bark Bark on its "It's a Great Big World" spot.
"Orbitz is looking to build brand awareness and get back in the marketplace," says Tatia Torrey, president and chief client officer of Havas Chicago. "They've been relatively quiet recently and they were looking for an agency partner that would really bring relevance back to the brand."