Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
- Google is right; click-through and conversion rates kinda don’t matter
- Keyword research strategies in a close-variant world
- Working with an AI vendor: How marketers can take the leap
- Watch the newest ads on TV from T-Mobile, Amazon, Hulu and more
- Facebook rolls out system to include news publishers in its controversial Ad Archive