If eMarketers report is anything to go by, it suggests the decline of revenues (and thus market share) of mainstream media. NAA (Newspaper Association of America see print revenues of US newspapers declining 4-8% annually. and digital revenues increasing at better rates of 5-10% annually. However because newspaper companies ratio of print-online revenues is skewed to print, their overall revenues take a hit declining 4-7% annually. Summary is that the days of newspaper companies are limited, and they are unable to compete with the slew of digital newsmakers. The writing has always been on the wall. The question is the rate of decline. Newspapers may make good takeover targets to digital giants interested in an old brand or printing capabilities.
