After less than three years of existence since its launch in March 2008, Singapore’s local search engine Rednano.sg passed away quietly last month in December 2010.
Rednano was a joint venture between local newspaper giant Singapore Press Holdings Limited (SPH) and Norwegian media group Schibsted ASA (Schibsted), with a focus on being a Singapore-centric search engine.
Rednano.sg didn’t get much attention, user-adoption, and thus revenue. However, it could have served as a social-media monitoring tool if configured properly. It has been forwarded to SPH’s existing online classified business, ST701.