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Controversy has erupted in the Swedish media world following revelations that a company offered free beauty enhancement treatments to some of the country’s most popular female bloggers in exchange for positive coverage.

“Do they think that I look like I need this? Do they think I have such low self-esteem or that I think appearance is so important that I’d subject myself to the pain?” writes blogger Beatrice Birkeldh. http://www.thelocal.se/17358/20090204/

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