Having consulted with various agencies and clients, one of the things that I find lacking in the industry is a guide to leveraging and deploying social media for your organisation in a structured and scalable way.
Because social media is like spaghetti, and is generally unstructured, most people don’t understand it. Is it a single platform? or a plethora of platforms? Why should I invest time and effort on so many platforms? Is there really an ROI?
So, the project to write the SMM is kicking off today, and I invite you all to comment and contribute to the thoughts on what will form this manual, which is in the category “SMM“.
- What platforms should we cover?
- What are your most pressing questions?
- What is stopping you from engaging social media?