McDonald’s is one of the major sponsors for the Olympics. It launched a game called The Lost Ring in March 2008 to coincide with the launch of the Olympics. This game weaves together players from 7 different languages, to participate in finding clues with the help of the audience.
- Just Eat, Deliveroo and McDonald’s enter talks with TfL ahead of junk food ad ban
- Winning work: How S4M helped Lego take the chat out of the bot
- Raheem Sterling fronts new Nike ad after speaking out on racism
- ‘In-house marketing is complicated’: Insights from the Digiday Brand Summit
- Facebook apologizes after photo bug exposed photos of millions of users