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John Bell has put together a really useful set of tools which the Ogilvy 360 team must find very useful. Having met John and the Ogilvy 360 team, I know that their collective experience in social media is impressive.

Yet this list of tools is a drop in the ocean of metrics, wannabe metrics, tools, search engines and aggregators.

Corporations who really want to listen and understand the state of their communities need to set their own benchmarks, and rules of social media success. And with that in mind, an independent agency like Harro can put together a custom measurement system (ie. NOT A METRIC) that is meaningful. To continue to benchmark against countless 3rd party metrics is like a sailor trying to walk a straight line during a storm.