Social Media continues to be on a upward trend with people making their opinions and demands known. The recent XiaXue expose of the iPhone is an example of how a bloggers’ opinion gets noticed. No doubt, Xiaxue is a loud Singapore personality, but by making her opinions known in a recent videocast, she has gotten people across the globe talking.
The community at Gizmodo noted her video and Apple-elitist have jumped all over her video which mocked the iPhone. They spoke of how “Blond” she was, and attacked her bimbo-type personality. However, the point that we are generally missing is that Xiaxue has a point. The iPhone is difficult for long nailed girl to use. And the China fake-iPhone is quite comparable in terms of functionaliy.
The Media Slut has done a little analysis on this issue. TMS main point here is whether companies should notice the blogosphere. Our opinion is yes! Statistically its still growing, meaning that the community is getting larger. But with loose cannons like Xiaxue or other bloggers, how should corporations engage the social media?
The first thing companies should do is LISTEN. The social community is giving you valuable feedback.