Tuesday, May 30, 2023

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    Neilson says “Word of Mouth is a powerful recommendation for Asians”

    Walter and “Church of the Customer” pointed to a Neilson survey on media that people trust. In summary, two types of media stand out. These are:

    1. Traditional Media Advertising
    2. Word of Mouth

    With regards to WOM advertising, Asia stands out strong with Hong Kong, Taiwan and Indonesia leading the way.



    This also brings a question to mind. Why should we trust this survey?

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