Lots of media personalities have been puzzled by the behaviour of Tatarah. First they have a sizable media blitz in the newspapers, train station ads, buses etc… and when you visit their site, its just doesn’t work.
The two things we can conclude is that either:
1) The guys at Tatarah are brilliant? They totally caught the consumers attentions with a majorly screwed up product, and ingrained in their minds a curiosity for the site.
2) They have really screwed up.
I think the latter is probably it. Is this Web 2.0 mentality showing in a different way?