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If pundits are right, search will soon do a much better job finding multimedia and going mobile. It will also offer more accurate probes of local information, health information, gaming, music, and other areas of interest to consumers, as well as get better at finding the best deals in travel and real estate. No one is seriously challenging Google’s dominance. But Google, or even Yahoo and MSN, can’t do it all—so nimble startups across the world are seizing opportunities in emerging areas of search.—Jennifer L. Schenker