‘None of this is celebrity for celebrity’s sake’: How publishers are trying to scale virtual events with high-profile star power
Scale “matters when making a media buy” for virtual events, according to Barry Lowenthal, CEO of media agency the MediaKitchen, and celebrity appearances help to achieve that.
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‘Clever about how we rest’: As uncertainties drag into fall, agencies are facing a burnt out and fearful workforce
Agency employees and executives say that a feeling of fatigue due to the on-going uncertainty and the need to be always on has set in.
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‘An unprecedented period of Darwinian experimentation’: As sports return, Twitter eyes ad boost
The lack of match-day revenue has forced clubs to better understand the commercial value of platforms like Twitter.
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‘The more culture you own’: Condé Nast pursues more revenue growth with new brand-strength metric
Condé Nast is hoping its new advertising measurement framework can drive growth for its digital ad and commerce businesses.
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‘Permission to think long term’: The Atlantic digs for deeper, smarter client partnerships
Atlantic Brand Partners will account for all The Atlantic’s business-to-business revenue, which is currently two-thirds of The Atlantic’s overall revenues.
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‘It is all DTC now’: VCs are eager to strike deals again
In March, the fundraising environment for direct-to-consumer startups was “downright frozen,” as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many direct-to-consumer startups in categories ranging from home improvement, health and wellness and food have struck […]
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Oscar Wylee fined $3.5 million for breaches of Australian Consumer Law
Oscar Wylee has been fined $3.5 million after being found guilty of misleading and deceptive conduct and making false marketing representations around its charitable donations and affiliation strategy.
5 steps Cue clothing took to adapt to the new normal of COVID-19 retail
There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by t…
Consumer brand allegiance shifts as COVID-19 impacts CX expectations
Safety, security, transparency and reliable delivery became the top customer experience attributes for Australian consumers as the COVID-19 crisis prompted a shift in the brands they value most, a new KPMG report claims.
Facebook is basically in the tank for Trump, says Bloomberg Businessweek
On the magazine’s latest cover, Alfred E. Zuckerberg, let’s call him, dons a Make American Great Again hat and asks, “What, Me Partisan?”
Facebook business app lets brands post to Facebook and Instagram simultaneously
New suite of tools is latest move by social network to unify its family of apps and promote small businesses.
Facebook business app lets brands post to Facebook and Instagram simultaneously
New suite of tools is latest move by social network to unify its family of apps and promote small businesses.
Exclusive: IPG's Huge Global CEO Pete Stein departs for Dentsu's Merkle
The exec, who only took his seat at the helm of the Interpublic agency last year, will be global lead for experience and commerce.
Watch the newest commercials on TV from GE, Oakley, Dr Pepper and more
Team Oakley athletes help hype Oakley’s NFL partnership in a spot with the tagline “We Shape the Future.”
Driving diners back to restaurants in the Covid-19 era
It’s fair to say no one was expecting the massive disruptions brought on by the Covid-19 pandemic. From the way we shop to where we eat, the crisis has left a lasting impact on UK consumers and the high street alike. This unprecedented upheaval meant t…
Sparkling water brand Spindrift designs upcycled hats for New York Fashion Week
Working with designer Anna Sui, the category challenger is spotlighting a focus on sustainability — a crucial issue for young consumers.
Taboola adopts pre-bid brand safety technology
A partnership with IAS aims to offer brand safety at scale.
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Michelob Ultra seeks ‘chief exploration officer’ to travel to national parks
The CEO will receive a salary and document their journey in an effort that reflects both the high unemployment rate and interest in road trips.