Mobile-first banking startup showcases fresh brand identity
Just weeks after revealing plans to launch its new mobile-first, customer-led banking offering to Australian consumers later this year, newly established 86 400 has taken the wrappers off its visual brand identity.
BuzzFeed loses another entertainment exec to Facebook
Michelle Kempner played a big part in BuzzFeed’s entertainment business, with responsibility for operations.
The post BuzzFeed loses another entertainment exec to Facebook appeared first on Digiday.
Office Depot airs back-to-school push from third agency in three years
“It’s not business as usual at Office Depot,” says Jerri DeVard, executive VP-chief customer officer, who oversees marketing at the 32-year-old chain.The office supplies chain on Sunday will begin its first consumer-focused campaign from Young & Rubica…
Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The post Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more appeared first on Marketing La…
Going on the offensive: The use of attack sites in reputation management
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals.
The post Going on the offensive: The use of attack sites in reputation management …
Allstate taps Kohler exec as new CMO
There’s a new top marketer at Allstate. The Northbrook, Illinois-based insurer has tapped Elizabeth Brady, a marketing veteran with experience on both the brand and agency sides, as executive VP-chief marketing, innovation and corporate relations offic…
15 checks you should make when choosing a link partner
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more.
The post 15 checks you should make when choos…
Watch the newest ads on TV from Kohl’s, Moen, Lowe’s and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for t…
Survey: How are you using images and video in your campaigns?
As visual media continues to conquer the web, technologies such as image recognition are becoming increasingly important tools for marketers. Are you making the most of images and videos in these changing times? Take this quick survey, and you’ll receive a free Starbucks gift card upon completion. Sponsored by GumGum.
The post Survey: How are you using images and video in your campaigns? appeared first on Digiday.
Survey: How are you using images and video in your campaigns?
As visual media continues to conquer the web, technologies such as image recognition are becoming increasingly important tools for marketers. Are you making the most of images and videos in these changing times? Take this quick survey, and you’ll receive a free Starbucks gift card upon completion. Sponsored by GumGum.
The post Survey: How are you using images and video in your campaigns? appeared first on Digiday.
Strong women carry Reebok’s latest ‘BeMoreHuman’ campaign
In the era of #MeToo and #NeverthelessShePersisted, Reebok says it aims to empower women to empower each other.
Strong women carry Reebok’s latest ‘BeMoreHuman’ campaign
In the era of #MeToo and #NeverthelessShePersisted, Reebok says it aims to empower women to empower each other.
Initiative is the latest agency to fire Papa John’s as a client
IPG Mediabrands-owned media agency Initiative said Thursday it is resigning the Papa John’s business, after originally saying it would continue to work with the struggling pizza chain amid controversy around its founder John Schnatter.With Initiative d…
An illustrated recap of Ad Age’s Small Agency Conference
Ad Age’s ninth annual Small Agency Conference, which took place Tuesday and Wednesday in Los Angeles, provided loads of inspiration and practical advice for the 300-plus attendees who came from as far away as Alaska and Sydney.The second-day lineup was…
Watch Kimmel’s spoof ad for ReZine, a prescription drug for Trump’s ‘serious medical condition’
Donald Trump made a Twitter reference on Wednesday to Trump Derangement Syndromea condition he thinks some people have that distorts their view of him. But in the segment above from Wednesday night’s “Jimmy Kimmel Live,” Kimmel suggests that Trump hims…
The Rundown: Signs point to BuzzFeed’s conscious uncoupling from news
BuzzFeed News to its own domain, with its own new design and branding, certainly looks like a first step to jettisoning the division
The post The Rundown: Signs point to BuzzFeed’s conscious uncoupling from news appeared first on Digiday.
Wildfire launches virtual coin platform to promote app discovery and engagement
Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile apps.
The post Wildfire launches virtual coin platform to promote app discovery and engagement appeared first on Marketing Land.
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Perengo launches DSP optimized for recruitment ads
The San Francisco-based company says the platform is the only one that is fully automated and focused on this industry.
The post Perengo launches DSP optimized for recruitment ads appeared first on Marketing Land.
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