The pilot comes about two years after the mass merchant discontinued Jet Black, a shop-by-text service geared toward higher-income New Yorkers.

The new position will take over the functions of the CMO, overseeing global marketing, e-commerce and retail.

Amazon has tasked family-focused agency Kids Industries with creating its latest campaign for its fledgling Amazon Kids+ subscription service.
Kids Industries, which counts Mattel and Save the Children as its clients, is to roll out Amazon’s ‘Feed thei…

The World Federation of Advertisers (WFA) has painted a mixed picture on progress toward equality in marketing with the release of its first global diversity, equity and inclusion (DEI) census.
Discrimination hasn’t gone away

The census shows that the…

eBay is encouraging members to get into the recycling habit and earn a little money too by selling off unwanted items instead of chucking them in the bin.
The online auction house is inspiring change with ‘When you buy a thing, sell a thing’ to extend …

The company’s revamped identity includes a new logo, corporate colors and brand purpose. 

British homewares brand Dunelm has released a bright new campaign, ‘Dun Your Way,’ designed to blow away the autumn blues.
The spot, created by ad agency Creature, shows a dystopian vision of colorless suburbia, where families live drab, grey lives. Th…

The Drum Recommends is a platform designed to help brands find their next agency partner, and to support agencies by closing the feedback loop with clients. Brands rate the services they receive, and agencies with enough good ratings achieve recommende…

Award-winning creative partners Rick Williams and Marcel Yunes have launched Fable.works, an agency with the ambitious goal of shifting what ads look like entirely.

Editor-in-chief expands leadership duties to sales, marketing, events and more.

With the NBA season kicking off this week, the Atlanta Hawks are looking to build on last year’s magical playoff run. At the same time, the team is looking to continue to energize the community by embracing its cultural playbook titled ‘Beyond Basketba…

Honda touts its broad range of products, from all-terrain vehicles and motorcycles to sedans, in bid to separate itself from startups like Tesla.

Editor-in-chief expands leadership duties to sales, marketing, events and more.

A new ‘Force of Nature’ campaign from Canada Goose precedes Nov. 12 footwear launch.

Data is the new ‘glue’ that will hold together the evolution of marketing and this future, itself, is being redefined at a breakneck speed. The fast-evolving trends on data and privacy are keeping marketers on their toes constantly as they get ready fo…

This week: Crunchy fries with a side of shade, unvarnished parenting and a kinder, gentler way out of debt.

OMG will encourage its creators to apply for NMSDC certification.

As virtual event technology comes of age and functionality continues to push boundaries, audience expectations for what’s considered an engaging webinar, have also changed.