Alex Stamos, Facebook’s former top security executive, warns any political ad ban could benefit Trump.
Amazon's TikTok ban was a false alarm, capping off a whirlwind week of suspicion towards China-backed app
Forces align to threaten the viral video app just as it launches a self-serve advertising service.
The directors come from agencies like Giant Spoon, Deutsch and Doner while execs like Translation’s Steve Stout joins the advisory council. Says President Nathan Young: “Imagine what we will achieve with a team of 18. You ain’t seen nothing yet.”
5 key takeaways from Ad Age Next: Retail.
Get to know the 17 marketing and media standout execs who will be honored in this year’s program.
In its latest “Behind the Mac” ad, Apple shows Grammy-winning artist James Blake recording a song at his Los Angeles home (using Apple hardware and software, of course).
And more from the latest Ad Age Campaign Ad Scorecard.
Once upon a time, client-agency evaluations were merely ‘nice to have’. But in recent years, structural changes in the industry have caused the evaluation process to become business critical.
Apart from digitisation, and the fragmentation of the indust…
In recent weeks, we have seen the power of media in helping to amplify and propel social movements, with passionate calls for racial justice and equality dominating our feeds. At the same time, major brands have taken unprecedented action in the fight …
Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.
The impact of positive emotions on performance has been mixed during a crisis that’s delivered an unprecedented hit to restaurants.
One-fifth of Americans said they would stop buying from a brand perceived to have behaved hypocritically on the issues of racial injustice and police brutality.
The crisis of trust
The advent of the digital era had a profound impact on the field of marketing. The internet’s capacity for brand discovery was a game-changer — e-commerce platforms and social media websites enabled small businesses to compete like …
First announced in 2019, “The New Facebook,” aka the platform’s newest update, has been launching across the world.
The Kite Factory was highly commended in the ‘Not for Profit’ category of The Drum Marketing Awards 2020 with its Paddington’s Postcards campaign for Unicef UK. Here, the team behind the entry reveal the challenges faced and strategies used to deliver …
New colorful and upbeat creative suggests some brands are returning to more normal, non-coronavirus messaging.
After a long drawn out lockdown where businesses and communities alike have felt the strain, stress and instability of our globally shared reality, it comes as no surprise that the UK’s dubbed “Super Saturday” saw restaurants, pubs and hair salons reop…
How CDPs aim to solve some of marketers’ most vexing challenges.
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