eBay appoints Mediacom to global media account
eBay has consolidated its global media account with WPP’s Mediacom. Globally, the online retailing giant had been working with both Mediacom and Publicis Media, however at the time of the review, a spokesperson told Mumbrella that consolidating its media agency partners would allow the brand to streamline its marketing approach around the world. Under this new approach, […]
The post eBay appoints Mediacom to global media account appeared first on Mumbrella Asia.
The government sets up pilot £2m fund to support public interest journalism in the UK
After the former journalist Dame Frances Cairncross suggested an innovation fund to support public interest journalism in the UK, the Department for Digital, Culture, Media & Sport (DCMS) secretary of state Jeremy Wright has announced a pilot £2m ‘…
Millions of viewers lose access to CBS shows amid AT&T contract dispute
6.5 million DirecTV subscribers lost access to CBS programming early on Saturday morning (20 July) after the broadcaster and AT&T failed to renew their contract.
Boasting hit shows like ‘Big Brother’ and ‘Stephen Colbert’s Late Show’ the CBS netwo…
BBH ordered to enter into new SAG-AFTRA contract, ending 10-month strike
An administrative law judge has ruled in favor of SAG-AFTRA in its fight against BBH over the Publicis Groupe agency’s decision to end its nearly 20-year relationship with the national board of actors union. Subject t…
BBH ordered to sign SAG-AFTRA contract, ending 10-month strike
An administrative law judge has ruled in favor of SAG-AFTRA in its fight against BBH over the Publicis Groupe agency’s decision to end its nearly 20-year relationship with the national board of actors union. Subject t…
10 questions with… Melissa Jones, CEO and creative director of DTE Studio
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they…
Why the ‘Kyle’ angry white male meme is bad news for Monster Energy
An internet meme called “Kyle”–which is rising in popularity as a representation of white male aggression–does not bode well for Monster Energy drink, investment banking advisory firm Evercore ISI warned on Friday.
The firm pointed to a video called…
Google closes ‘incognito’ loophole, leaving publishers to rethink paywalls
Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a certain breed of freeloading readers who can now jump their paywalls.
By the end of July, Google s…
The surreal, creepy new ‘Cats’ movie obviously needs a John Mulaney rewrite
So Universal Pictures took to the internet on Thursday to hack up its trailer for the new “Cats” movie like some sort of pre-dinner hairball, and the internet is, um, confused? But definitely not indifferent. On YouTube, the trailer has racked up more …
HBO Max builds out its content team – but questions surround AT&T's wider TV plans
HBO Max, WarnerMedia’s forthcoming streaming service, has added key members to its original content and business operations team as questions swirl arround its parent company’s broader ambitions in TV.
Sarah Aubrey, who served as executive vice-preside…
Agency Brief: 72andSunny taps talent from behind bars, Ogilvy tries to flush Paris’ public-pee problem
While agencies continue to preach about the need to recruit and retain talent—especially diverse talent—many struggle to actually do it. Brands have the same fears and, according to an ANA study this week, 63 percent of in-house agencies repo…
Tiger Woods’ failed Open bid is bad news for NBC
Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday v…
Leo Burnett creative chief Britt Nolan to depart after 10 years
According to an internal memo from Leo Burnett, Britt Nolan will step down from his chief creative officer and co-president role for a position at another agency.
“Britt Nolan has decided to move on from Leo Burnett after a great 10-year run. We are ve…
Conan O’Brien found stunningly good ‘Walking Dead’ cosplayers at Comic-Con
Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond.
Comic-Con job
Once again, Conan O’Brien has descended on San Diego for a Comic-Con residency—the fifth year in a row he’…
Walmart reshuffles leadership for better integration of digital and physical stores
Walmart Inc. is still trying to get its structure just how it wants it.
The retail giant announced its second internal restructuring in as many months as it tries to better integrate its money-losing online business in the U.S. w…
Lyft is adding New York subway info to the app, even as it fights with the City
Lyft Inc. wants its riders in America’s largest city to know that they might not need to take a Lyft. They can just ride the subway.
Over the next few months, Lyft said users of its app will be able to access real-time public transportation informat…
Confessions of an advertising recruiter: Candidates’ biggest questions answered
I want to get more digital experience but most of my background is traditional. Am I missing the boat?
Yes, you are. I would encourage everyone to get savvy with new technologies in their jobs, especially if their experience is a little old-schoo…
‘We're not competing with other streaming services’ – ITV and BBC chiefs on BritBox UK
Ahead of the UK launch of BritBox, the BBC and ITV’s content streaming service, the chiefs of the rival broadcasters have come together to explain how they plan to make it a commercial success.
The service, which is set to feature shows such as Downton…