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Why children are key to Lifebuoy achieving its handwashing goals

Lifebuoy’s campaign to encourage better hygiene habits came to the fore in a year of pandemic, but success now hinges on the message resonating with children, according to Kartik Chandrasekhar, global brand vice president for Lifebuoy.
The brand launch…

The big brands going vegan: smart move or a big missed-steak?

Once confined to startups and incubator labs, in recent years the burgeoning vegan market has piqued interest from big brands like PepsiCo, M&S and Unilever, with the latter recently announcing a colossal £1bn sales target for 2025. But how are bra…

‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers

Even if it’s a logical move to stretch out discounts typically reserved for Cyber Monday, it can create a more difficult environment for marketers.

The post ‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers appeared first on Digiday.

Local advertising – from bottom of the barrel to community hero

As the coronavirus continues to reshape our home lives, Nextdoor’s Paps Shaikh says it’s time for marketers to reappraise the power of local advertising.
It has never been more critical to connect with customers right where they are. We are now all liv…