Merkle executives pointed to the growth in the delivery model in which teams are embedded with in-house client groups, which was a key motivation behind the deal for Filter. 

For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.

A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook

“The Great Unknowns Scholarship” will help young people in need access higher education for the automaker’s 10th straight appearance in the big game.

Lowe’s is hammering home the importance of doing things right with a new campaign as it strives to expand its customer base by taking a grittier approach. The home improvement store is rolling out its new tagline, “Do it right for less. Start with Lowe…

Marks & Spencer (M&S) is building an in-house SEO team as it continues in its mission to better connect the dots between marketing and its own supply chain.
The move will see M&S’ global SEO account moved out of Hearst’s specialist search a…

Just stop for a minute and try to be an honest, normal person. We in the digital marketing sector have earned quite a reputation. Digital Advertising is apparently a business made from disrespecting people (in ways that we’ve always thought are harmles…

As mass behavioural shifts go, the accommodation (nay, celebration) of failure is right up there with smart phones, video streaming and pretending to like grapefruit beer.
In fact, our relationship with the positive powers of failure has shifted so dra…

Social video brand Jungle Creations has bolstered its creative offering for brands with the appointment of Adam&EveDDB managing partner Dylan Davenport,
In addition to a wealth of experience, Davenport touches down having worked with clients includ…

The UK Internet Advertising Bureau (IAB) has worked with the industry to launch a tool it is hoping will help brands and media agencies understand the value they derive from different adtech companies.
Dubbed ‘Transparency FAQs’ the online portal compr…

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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.What people are talking about…

Integrated independent agency Intermarketing recently celebrated its 30th anniversary. As the new year brings a new set of challenges for the agency landscape, The Drum Network spoke to managing partner Steve Sowden about what the future might hold for…

Health brand Durex is seeking to dispel taboos surrounding female sexual discomfort with the release of a global campaign which aims to banish blushes and normalise the use of lubrication.
‘Ladies, Let’s Lube’ has been created by Havas London to celebr…

With the political and economic uncertainty surrounding Brexit set to continue for quite some time, agency leaders are no doubt beginning to worry that the seemingly-chaotic situation will cause marketing spends to stall in the foreseeable future. Inde…

The newly-formed Stylist Group is opening its doors to purpose advertisers keen to create or join empowering conversations about modern women. The magazine brand’s future success depends on dodging the pitfalls that felled brother title ShortList and i…