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Case Study: How Dentsu is pushing advertisers to embrace brand integrity

After 2020, brands got serious about brand safety, taking steps to ensure media placements weren’t appearing alongside harmful content. At Digiday’s Media Buying Summit, Dentsu’s Brand Safety team talks about what it’ll take to create industry wide media buying standards.

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Future of TV Briefing: A Q&A with Snap’s original content chief Vanessa Guthrie

The Future of TV Briefing this week features a conversation with Snap’s recently appointed head of original content Vanessa Guthrie about the platform’s original programming strategy as it rolls out a new slate of shows and eyes more international expansion.

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‘I think it’s all talk’ about DE&I: Overheard at Digiday’s Media Buying Summit

Participants in a breakout session at Digiday’s Media Buying Summit ripped away the proverbial band-aid that might have made anyone feel significant progress is being made on DE&I in the media agency world.

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Why boldness matters for publishers in the post-cookie future

Michael Zacharski, CEO, engine media exchange (EMX) Fortune, it is said, favors the bold, and for digital publishers, the prospect of a cookieless advertising future should be viewed first and foremost as not only an opportunity for boldness, but as a time when boldness will be necessary As an industry, marketers need to be bold […]

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Omnicom posts third-quarter organic growth of 11.5%

The second-biggest agency company reported third-quarter organic growth of 11.5%. CEO John Wren is keeping an eye on clients’ supply chain issues, but said “we’re very comfortable that we don’t see any real cutbacks.”