Amazon.com Inc. is designating products sold by certain companies as “top brands,” a test that if widely implemented could ease tension between the online retail giant and big-name companies used to favorable positioning at brick-and-mortar retailers.
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Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles!

Say Cheez-It: 
Kellogg’s Cheez-It has inked a multiyear pact…

William Shatner is a pretty recognizable guy, both in face and voice, so the thought of him robbing a bank is fairly absurd. Which is one reason why Blockchain.com chose the Star Trek and TJ Hooker star to humorously promote its new cryptocurrency exch…

The NFL is using both stars and unsung youth players – including an all-female football team – to build hype around the league’s 100th season, kicking off 9 September.
The NFL partnered with 72andSunny Los Angeles to tap into the deep love people feel …

As reports circulate that a recession could be on the horizon “a lot sooner than anyone thought,” Keith Johnston, Forrester vice president and research director, global CMO practice leader, and a former executive at agencies, including T3 and MullenLow…

When is a conference not a conference? When it’s #MarTechFest, the marketing technology community’s anti-conference.
Why is it an anti-conference? Because we’re not going to bore you senseless with the same old, same old – reheated and regurgitated for…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 12.

A few highlights: Gucci serves up a 1…

The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.

Although it used to be a platform to connect with friends, Facebook is now used globally for businesses to promote their content and grow their following. The platform boasts 1.56 billion daily active users on average, and this number continues to incr…

The Havas Worldwide shop will have a lot on its plate, as the chain recently announced plans to invest another $80 million in marketing and franchisee relief.

In a continuing effort to save the creative soul of the advertising and marketing industry, The Drum’s Chip Shop Awards US, with partner Stein IAS, is putting the most pressing creative stumbling blocks to a vote with the #SaveCreativeSoul Cup.
In this…

Tony Romo may not be on the field any longer as a quarterback, but his influence on the NFL continues as an analyst and now again in his second year as the face and voice of the Corona Hotline.
Throughout the season, fans can again call the Corona Hotl…

The Drum seeks out and talks to some of the most interesting people working in the global media and marketing sector in an effort to get to know them better. This week The Drum’s 10 Questions at put to Snapchat’s international VP, Claire Valoti. 
What …

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video.

Please visit Marketing Land for the full article.

It limits targeting options to keep advertisers from running discriminatory ads.

Please visit Marketing Land for the full article.