The motorcycle brand helped define 20th Century road culture, and films like “Easy Rider” and “The Wild One” helped intertwine the bikes with notions of freedom and the counterculture. But the brand’s core audiencewhite men who wanted to live out a Hel…

KFC has been a creative darling in the U.S. and across the pond, and at the Cannes Lions International Festival of Creativity we got a chance to dissect the work with some of its key marketing and creative leaders.Ann-Christine DiazShould marketers car…

In this occasional series, Ad Age asked small agency chiefs what they would do differently if starting their shops today.I didn’t set out to found my own agency. I was doing freelance for clients after leaving Muh-tay-zik Hof-fer in San Francisco and r…

Directing the Super Bowl ad to satirise all Super Bowl ads took restraint in both scripting and shooting to guarantee maximum comic effect across the world. The talent behind the camera explains to The Drum how they made the blazing self-awareness of ‘…

 
Dutch digital agency CLEVER°FRANKE was asked by the Dubai Land Department (DLD) to redefine its Mashrooi app. To make it the most advanced, powerful tool for information about real estate projects in Dubai. This Dutch Digital Design case study is a p…

AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google a…

With Cannes Lions closing its doors last Friday, Creative Social asked five creative leaders to share their thoughts on this year’s Cannes Lions.
Which piece of work made you think ‘F**k me that’s good!’?
Jo McCrostie, creative director, Global Radio –…

Apple is about to pump up the volume on its audio-device strategy, planning higher-end AirPods, a new HomePod and studio-quality over-ear headphones for as early as next year, according to people familiar with the matter.The Cupertino, California-based…

For big brands, a core advertising goal is reaching target audiences at scale, in high-quality, brand-safe environments. Recent data and brand safety scares have prompted advertisers to search for ad environments that offer higher brand safety standard…

GroupM’s digital specialist agency Essence struck a deal with Fox Networks Group’s ad tech unit, TrueX, to develop and test new approaches for connected TV advertising.The one year deal represents a material commitment by the GroupM agency to work with…

Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.  

Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.  

YPO, the UK’s largest public sector buying organisation, has appointed digital agency Sagittarius.
Publicly owned by 13 local authorities, and with more than 60 associate members, YPO manages procurement across than 100 public sector frameworks includi…