Allianz launches new online retirement plan campaign featuring Halina Tam, Konnie Lui and Stanley Cheung
With the aims to engage potential clients and increase brand awareness, Allianz adopted a customer-centric and digital-led marketing strategy for this campaign.
National Heart Foundation bolsters marketing with digital and insights chiefs
The National Heart Foundation has brought on two new senior marketers as part of its ambitious and historic plans to transform the structure of the national not-for-profit organisation.
Renault-Nissan-Mitsubishi tie-up with Google to enhance customer experience
Renault-Nissan-Mitsubishi is targeting increased sales of more than 14 million units a year by the end of 2022.
Unilever and PHD Hong Kong embed in-video Knorr’s ad into myTV SUPER Service
PHD Hong Kong, Unilever and Mirriad have teamed up to launch an in-video ad campaign, inserting Knorr products ad into TVB’s myTV SUPER service.
Unilever and PHD Hong Kong embed in-video Knorr’s ad into myTV SUPER Service
PHD Hong Kong, Unilever and Mirriad have teamed up to launch an in-video ad campaign, inserting Knorr products ad into TVB’s myTV SUPER service.
The power of intelligent out-of-home advertising
We collaborate with JCDecaux Transport to investigate the state of OOH, and how new technology is pushing OOH forward into the future, utilising many of the same benefits that have made digital advertising so attractive in the first place.
The power of intelligent out-of-home advertising
We collaborate with JCDecaux Transport to investigate the state of OOH, and how new technology is pushing OOH forward into the future, utilising many of the same benefits that have made digital advertising so attractive in the first place.
Deliveroo appoints Golin Hong Kong to manage corporate affairs and communications
Golin Hong Kong will create and execute PR work focused around government relations, corporate profiling and public affairs.
Deliveroo appoints Golin Hong Kong to manage corporate affairs and communications
Golin Hong Kong will create and execute PR work focused around government relations, corporate profiling and public affairs.
Geometry Global phases out PR arm in Malaysia
The PR arm was previously led by managing director Vivian Tan, who left to take on a role at Hong Leong Bank.
Geometry Global phases out PR arm in Malaysia
The PR arm was previously led by managing director Vivian Tan, who left to take on a role at Hong Leong Bank.
MARVEL themed activation by Sentosa and Walt Disney a smashing hit
The “Hulk Smash” attraction was featured at a 16 day-long event that concluded on 16th September.
MARVEL themed activation by Sentosa and Walt Disney a smashing hit
The “Hulk Smash” attraction was featured at a 16 day-long event that concluded on 16th September.
Digiday Research: 30 percent of publishers say subscriptions are their highest margin products
30 percent of publishers surveyed by Digiday say subscriptions are their product with the highest margins.
The post Digiday Research: 30 percent of publishers say subscriptions are their highest margin products appeared first on Digiday.
Project Feels: How USA Today, ESPN and The New York Times are targeting ads to mood
Media companies, including The New York Times, ESPN and USA Today, have rolled out ad products that they say can match ads to people in certain moods.
The post Project Feels: How USA Today, ESPN and The New York Times are targeting ads to mood appeared first on Digiday.
Refinery29 is getting deeper into brand licensing
Partnerships with IMG, Revlon and Papyrus point toward a new revenue stream for the women’s publisher.
The post Refinery29 is getting deeper into brand licensing appeared first on Digiday.
Publishers struggle to forecast correctly after Google ad-server snafus
Publishers have scrambled to pull reports and forecast ad revenue after an unusually long Google Ad Manager glitch.
The post Publishers struggle to forecast correctly after Google ad-server snafus appeared first on Digiday.
Video Briefing: Why YouTube remains a tough business for video makers
Here’s a reminder that YouTube is still, first and foremost, a great business for YouTube, and less so for its creators.
The post Video Briefing: Why YouTube remains a tough business for video makers appeared first on Digiday.