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Subaru emphasizes safety, capability with Forester campaign

Subaru of America has launched its national ad campaign for the redesigned 2019 Forester and much like the vehicle itself, the commercials have a familiar look and feel, reports Automotive News.The three 60-second TV spots focus on what have become Sub…

Agency Brief: Introducing the Ditch

Welcome to the Hall of FameThe American Marketing Association of New York named Unilever’s Keith Weed, Adobe’s Ann Lewnes and DDB Worldwide’s Wendy Clark as the 2019 inductees to its Marketing Hall of Fame. The organization will host a ceremony to cel…

Volkswagen names Johannes Leonardo lead agency

Three months after WPP won Volkswagen’s North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.Although the 12-year-old Johannes Leonardo is taking the helm, a…

11 of Paddy Power's most outrageous marketing stunts

Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. 
The bookmaker brand has a history of inflammatory work although it is looking to lean into good cau…