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Building the best client-agency evaluation system

Once upon a time, client-agency evaluations were merely ‘nice to have’. But in recent years, structural changes in the industry have caused the evaluation process to become business critical.
Apart from digitisation, and the fragmentation of the indust…

‘Meaningful Media’ is finally having its moment

In recent weeks, we have seen the power of media in helping to amplify and propel social movements, with passionate calls for racial justice and equality dominating our feeds. At the same time, major brands have taken unprecedented action in the fight …

Advocacy marketing in 2020: a briefing

The crisis of trust
The advent of the digital era had a profound impact on the field of marketing. The internet’s capacity for brand discovery was a game-changer — e-commerce platforms and social media websites enabled small businesses to compete like …

The return and rise of the QR code

After a long drawn out lockdown where businesses and communities alike have felt the strain, stress and instability of our globally shared reality, it comes as no surprise that the UK’s dubbed “Super Saturday” saw restaurants, pubs and hair salons reop…