After 2020, brands got serious about brand safety, taking steps to ensure media placements weren’t appearing alongside harmful content. At Digiday’s Media Buying Summit, Dentsu’s Brand Safety team talks about what it’ll take to create industry wide media buying standards.
The post Case Study: How Dentsu is pushing advertisers to embrace brand integrity appeared first on Digiday.
B/R Gaming’s investment in televised content is proof that linear broadcasting companies are realizing the potential value of the gaming and esports audience.
The post Why an evolved B/R Gaming is investing in its linear, televised gaming content appeared first on Digiday.
ERGs have become a growing presence inside businesses. But how empowered are these groups to effect real change in their organizations?
The post Employee resource groups expand in scope and size to tackle measurable change appeared first on Digiday.
The Future of TV Briefing this week features a conversation with Snap’s recently appointed head of original content Vanessa Guthrie about the platform’s original programming strategy as it rolls out a new slate of shows and eyes more international expansion.
The post Future of TV Briefing: A Q&A with Snap’s original content chief Vanessa Guthrie appeared first on Digiday.
Participants in a breakout session at Digiday’s Media Buying Summit ripped away the proverbial band-aid that might have made anyone feel significant progress is being made on DE&I in the media agency world.
The post ‘I think it’s all talk’ about DE&I: Overheard at Digiday’s Media Buying Summit appeared first on Digiday.
Michael Zacharski, CEO, engine media exchange (EMX) Fortune, it is said, favors the bold, and for digital publishers, the prospect of a cookieless advertising future should be viewed first and foremost as not only an opportunity for boldness, but as a time when boldness will be necessary As an industry, marketers need to be bold […]
The post Why boldness matters for publishers in the post-cookie future appeared first on Digiday.
The second-biggest agency company reported third-quarter organic growth of 11.5%. CEO John Wren is keeping an eye on clients’ supply chain issues, but said “we’re very comfortable that we don’t see any real cutbacks.”
As part of The Drum’s Globalization Deep Dive, India-based brand strategist Ambi Parameswaran looks at the future of content, and how both its creation and consumption is evolving on the back of globalization.
In August 2020, at the height of the pande…
At the FreeWheel Council for Premium Video’s first in-person meeting in nearly two years, TV industry insiders recount what’s changed—and what’s next.
Omnicom’s third quarter earnings surged above both 2020 and 2019 numbers. The holding company boasted double digit organic growth with bright spots including its customer relationship management offerings as well as its core media advertising business….
The number of subscribers Netflix added in the third quarter topped expectations.
The change is meant to present a variety of skin tones in image queries related to beauty.
Holiday shopping is expected to grow this year but Gen Z and millennials are shopping in different ways than older generations.
Snapchat’s Pixel service will also include extra augmented-reality lenses and integrate some Google features.
The ransomware attack disrupted production for the maker of Nerds, Trolli and Brach’s Candy Corn.
New sponsorship will kick off with the start of the NBA’s 75th anniversary season.
Grocery stores and restaurants are still facing shortages and delays.