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‘None of this is celebrity for celebrity’s sake’: How publishers are trying to scale virtual events with high-profile star power

Scale “matters when making a media buy” for virtual events, according to Barry Lowenthal, CEO of media agency the MediaKitchen, and celebrity appearances help to achieve that.

The post ‘None of this is celebrity for celebrity’s sake’: How publishers are trying to scale virtual events with high-profile star power appeared first on Digiday.

‘It is all DTC now’: VCs are eager to strike deals again

In March, the fundraising environment for direct-to-consumer startups was “downright frozen,” as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many direct-to-consumer startups in categories ranging from home improvement, health and wellness and food have struck […]

The post ‘It is all DTC now’: VCs are eager to strike deals again appeared first on Digiday.

Driving diners back to restaurants in the Covid-19 era

It’s fair to say no one was expecting the massive disruptions brought on by the Covid-19 pandemic. From the way we shop to where we eat, the crisis has left a lasting impact on UK consumers and the high street alike. This unprecedented upheaval meant t…