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Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients

The media agency network created a metric designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch. 

The post Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients appeared first on Digiday.

How the layoffs at Upcomer show the challenges of public ownership in esports media

Enthusiast’s lack of a seemingly cohesive strategy for Upcomer is a reflection of the broader challenges it faces as a gaming and esports holding company that is, at the moment, one of the few publicly traded firms in the industry.

The post How the layoffs at Upcomer show the challenges of public ownership in esports media appeared first on Digiday.