Gender-diverse journeys are essential to modern retail
For decades, it was taken as gospel that the best approach to branding lay in targeting specific groups through the definitive parts of their identity. However, it’s become ever clearer that fluidity in all aspects of personhood is now a fundamental pa…
European Super League marketing autopsy: where football's breakaway went wrong
Loathed by fans, lambasted by pundits, players and politicians, football’s newly announced European Super League (ESL) has been met with fury. After a launch ridiculed as a PR own goal, The Drum investigates the marketing challenges facing football’s n…
APS bolsters management team with heavyweight hire
Global marketing services business APS Group has further strengthened its senior management team with the appointment of industry veteran David Herridge as executive director of its customer communication business. This follows the recent hire of Tony …
Why the fashion industry needs to improve its integrity
Have you ever stopped to think about the environmental impact your clothes have had? In a world before Covid, the fashion industry was?responsible for producing 10% of annual global carbon emissions. This is more than all international flights and mari…
Addressing the ‘home-working isolation problem’: Workspaces-on-demand are on the increase
As businesses consider the level flexibility in their return-to-work policies, some have put budget toward co-working spaces for staff based on location.
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Future of TV Briefing: How publishers are taking a more active role in turning their articles into scripted TV shows and movies
As publishers become more adept at producing their own unscripted projects, they are becoming more involved in how their intellectual property is being adapted.
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As more people turn to online shopping, legacy retailer Bed, Bath & Beyond leans into omni-channel digital strategy
The pandemic and the ensuing shift to online shopping and new levels of scale accelerated the retailers omni-channel revamp.
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‘An employee’s boss’: How HuffPost’s Danielle Belton will steer the newsroom after a tumultuous year
Danielle Belton became editor-in-chief of HuffPost on April 12. She hopes to stabilize the newsroom and answer staff’s call for more diversity among its ranks.
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Why Facebook won’t sell ads in its planned Instagram app for kids
Rising regulatory pressure and data tracking limits on kids ads may have been enough for Facebook to fight its ad revenue instincts in its would-be Instagram for kids.
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Jo Juler joins Basketball Australia as marketing chief
Jo Juler has been appointed to the position of executive general manager – marketing, communications and digital at Basketball Australia.
Q&A: Why self-service tools are becoming central to buyer-seller relationships
Over the past 12 months, the ad industry has seen unprecedented change brought about by the COVID-19 pandemic. One change that has been particularly interesting to observe is the staggering increase in time spent consuming digital content across all screens. In fact, according to Forbes, global online content consumption doubled in 2020. This sharp rise […]
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3 marketer imperatives for seizing post-pandemic CTV opportunities
Keith Norman, head of political and enterprise sales, Premion With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of consumer revenge spending — the kind of shopping or buying that people do to make up for lost time or missed experiences. However, as brands focus on matching that potential […]
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3 marketer imperatives for seizing post-pandemic CTV opportunities
Keith Norman, head of political and enterprise sales, Premion With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of consumer revenge spending — the kind of shopping or buying that people do to make up for lost time or missed experiences. However, as brands focus on matching that potential […]
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Mecca’s chief digital officer on omnichannel retailing in 2021
Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021.
Global brands unveil 'Planet Pledge' as CMOs fall behind on sustainability
Some of the world’s biggest advertisers, including Unilever, Diageo, Mastercard, Dole and Tesco, have made a series of new commitments to act on the climate emergency, following research which has shown marketers to be lagging behind other business fun…
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of Done
Please visit Marketing Land for the full article.
Netflix plunges after pandemic boom shudders to near-halt
The service added just 3.98 million subscribers in the first quarter, missing Wall Street’s estimate of 6.29 million.
10 steps Tourism Australia’s CMO has taken to remain adaptable in the face of uncertainty
Scenario planning, in-depth consumer and brand research, improving structures and processes and strategic collaboration are some of the ways Tourism Australia’s CMO is working to ensure her team remains adaptable in the face of ongoing challenges in do…