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Papa Shaq? Shaquille O’Neal joins Papa John’s

Papa John’s International took a big, tall step toward moving on without its founder, announcing retired NBA star Shaquille O’Neal as a paid endorser, restaurant investor and board member.The pizza chain long featured founder John Schnatter in its mark…

Comic Dive: Beer Wars

A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?

The Royal’s Nick Cummins: ‘Why the world needs more ad agencies’

The world needs more ad agencies according to Nick Cummins creative partner at Australian ad agency The Royals. His presentation at Adfest Pattaya detailed the how’s, why’s, do’s and don’ts of setting up an agency. Here are some key excerpts    On starting an agency: “It is like having a kid. You are initially worried […]

The post The Royal’s Nick Cummins: ‘Why the world needs more ad agencies’ appeared first on Mumbrella Asia.

CMO audit identifies strategies for combating digital deficiency

A new report published by the CMO Council has identified the areas in which marketers must address to improve performance through 2019, chief among them doing more with digital.
The worldwide audit of chief marketers collected insights from over 100 ma…

Singaporeans spend more time watching eSports than traditional TV

Singaporeans love eSports and spend a total of 7.44 hours each week playing video games, the highest in the Asia Pacific.
This is according to the latest ‘State of Online Gaming’ report on worldwide consumers’ gaming behaviors and expectations from Lim…

How to put skin in the game without losing your shirt

Whether it’s called pay-for-performance, outcome-based or something else, “putting your money where your mouth is” is not a new concept in the ad industry. But the recent announcement by Horizon Media that it was launching Big, a performance-based medi…