Why marketers need to help manage digital transformations
Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital.
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Energizer taps UM as North American media agency of record
Energizer wants to power up its media in North America with Interpublic Group of Cos.-owned media agency UM.The company announced the media agency will serve as its agency of record for media planning and buying in North America for the Energizer brand…
BMF employee alleges she was demoted after telling the company she was pregnant
An employee of experiential marketing agency BMF claims agency leaders reneged on her promotion after she told the company she was pregnant with her first child and planned to take maternity leave.The lawsuit, filed Wednesday in U.S. District Court in …
This week’s latest on grannies, fake meat and Winnebagos
Bad day? There’s a granny for that!Chicago-based agency Social Deviant is celebrating its seventh anniversary (coinciding with “Random Acts of Kindness Week”) with what it’s calling an “InstaGranny” activation Friday. Street teams in downtown Chicago a…
What can Trader Joe’s teach the ad industry? A lot.
Trader Joe’s is a $10bn supermarket chain that doesn’t have an agency of record. What it does have is a cult of devoted fans that any brand would covet. Its success is a reminder that the best advertising in the world will land flat if a company’s cust…
Time’s Up CEO quits after her son is accused of assault
Time’s Up issued the statement after the Los Angeles Times reported that Borders’s son, Garry “Dijon” Bowden Jr., was accused of violating a woman during a massage. A lawyer for Bowden disputed the woman’s account, saying there was no inappropriate or …
Juul expects skyrocketing sales of $3.4 billion, despite flavored vape ban
A U.S. ban on sales of most flavored e-cigarettes dealt a blow to the financial results of Juul Labs last quarter, but the company behind America’s most popular e-cigarette device sees it as a minor setback. Juul forecasts revenue of $3.4 billion for 2…
Diversity is not optional if advertising, marketing, and media are to grow and thrive
Jack Myers is on a mission. The founder of MediaVillage and AdvancingDiversity.org has spent the past two years amping up his efforts to bring more diversity and inclusion to media, marketing, and advertising. In this Q&A with The Drum, he reminds …
Watch the newest commercials on TV from Chipotle, Samsung, State Farm and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Samsung hypes various features …
Caption this… Enter your martech caption for bragging rights and prizes!
You may know Tom Fishburne, a.k.a. the Marketoonist, who keeps us in stitches with his humorous takes on serious marketing, customer experience, and technology issues. Tom will once again be keynoting at The MarTech® Conference in San Jose April 3-5. I…
Advertising’s identity crisis can’t be solved by brand purpose alone
At the recent Advertising Association LEAD gathering Keith Weed remarked that “advertising without trust is just noise”. This followed a report from thinktank Credos showing public trust in advertising reached a low of 25% in December, a figure that st…
Vans kicks off new 'Era' with updated tech as it eyes global expansion
Vans’ classic Era silhouette debuted in 1976 as the company began to align itself with the professional skateboarding community, cementing the brand’s punk status as the official sponsor of America’s outlaw youth culture.
“It [was] like saying we’re go…
Why Guinness’ Six Nations sponsorship is a masterclass in owning the moment
It’s a wonderful time of year when the Six Nations Championship provides part-time rugby enthusiasts, like myself, with the opportunity to drink copiously without fear of judgement, as we smother the usual disapproval of weekend benders with family-fri…
‘The Masked Singer’ offers a glimpse at the future of Fox
As much as live sports will generate the lion’s share of commercial impressions for the revamped Fox, the Big Four broadcaster next fall will still be on the hook to program some eight hours of general-entertainment fare per week. And while Fox isn’t g…
Nile Rodgers on how brands can be cool by being a force for good in the world
The Drum co-founder Diane Young met music legend Nile Rodgers for a lesson in how to make brands cool after the release of Havas’s latest Meaningful Brands study.
The Chic star was adamant marketing can be a force for good in the world and explained ho…
Designer of The Drum’s cyberwarfare cover says defence forces need to innovate now
The new issue of The Drum, which ponders the marketer’s role in cyber wars of the future, is out now, with an amazing cover by Fearlessly Frank that asks the question: “If a single drone can shut down major airports, what could it do to your favourite …
Video comes to Google responsive display ads
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.
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Consumers see 77% of brands as not meaningful, report says
Brands perceived by consumers as meaningful and as making the world a better place enjoy a 24-point greater purchase intent.