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How google’s media lab boosts youtube ad results

Just one ad impression won’t cut through the noise, but overexposure to the same ad can turn consumers off. With video ad sequencing on YouTube, campaigns can be optimized to drive higher frequencies for maximum impact than with a single asset, while b…

The age of digitizing our behavior with NFTs

The buzz around NFTs has taken over the internet. If you haven’t heard, NFTs are digital collectibles that are changing the future of art collecting and more. Taco Bell, Mark Cuban, Grimes and even Gary Vee have jumped on the NFT bandwagon. 
What is an…

Finecast delves into the future of TV advertising

As part of The Drum’s deep dive into the future of TV, The Drum journalist Jenni Baker and Finecast’s managing partner Kristian Claxton will discuss the benefits of addressable TV, exploring data-fuelled opportunities and offering top tips for advertis…