Former CBS Corp. Chief Executive Officer Les Moonves is demanding arbitration over the broadcaster’s decision to withhold his $120 million severance following allegations of sexual misconduct.Moonves notified CBS that he is demanding binding arbitratio…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for t…

Over the last few years, Burger King has remained intent on beefing with burger rival McDonald’s. Its latest effort sees it hijacking a Big Mac 50th anniversary promotion.
Back in August McDonald’s US released MacCoins commemorating the 50th anniversar…

Welcome to The Drum’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
Global wins
Accenture Interactive and Karmarama have been appointed Arla’s lead global digital and creative ag…

Good afternoon Super Bowl junkies,I’m Jeanine Poggi, Ad Age’s senior editor, here with the latest edition of our Super Bowl Alert. In the weeks leading up to the game, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, bi…

News UK has restructured its commercial division The Bridge to bring together its print and digital teams in a move aimed at better pairing brands with relevant assets across News UK’s holdings.
Ben Walmsley, once digital commercial director of The Bri…

Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.
This week, Michelle Azzopardi, executive vice president, creativ…

Doritos announced that Chance the Rapper will be appearing in a Super Bowl spot for its newest flavor, Flamin’ Hot Nacho. And on Thursday, the PepsiCo brand had another surprise, an appearance by Backstreet Boys.In a teaser released on Thursday, Chanc…

Much of the discussion regarding transparent media buying has painted the leading network agencies as the bad guys for not disclosing or passing along rebates, hiding programmatic fees and commission, and disagreements regarding data and tech ownership…

Another teaser suggests the speaker has a storm raging inside.The final teaser answers whether the speaker dreams of Pringles.The concept follows last year’s Super Bowl spot, “Wow,” which was the first big game buy for Pringles. The 2018 commercial fea…

There has been speculation recently questioning whether the Asda-Sainsbury’s merger will go ahead after the two businesses requested more time to respond to the Competition and Markets Authority’s (CMA) inquiries (although to be fair, December is not k…

Microsoft’s search engine Bing is looking to gain ground on market leader Google by expanding a partnership with telecom and advertising giant Verizon. It could increase Bing’s US ad clicks by as much as 15% claims the company.
The firms have expanded …

Superunion, WPP’s global branding agency, has named Holly Maguire as its UK managing director, charged with growing the business and managing key client relationships.
Maguire joins the agency, which was formed a year ago following the merger of Brand …

The Drum spoke to Karin Drakenberg, senior partner and chief operating officer at StrawberryFrog, about the agency’s movement strategy and movement marketing and also gender equality. 
How well do you feel your education prepared you for a career in th…

You can add a Canadian crooner to the list of celebrities appearing in Super Bowl ads. Michael Bubl is featured in a 30-second ad for PepsiCo-owned sparkling water brand Bubly, for no other reason than the word Bubly looks like Bubl.A teaser video rele…

Chevrolet will stop airing its most recent “Real People, Not Actors” TV ad that claims the brand has better reliability than Toyota, Ford and Honda, among other brands.The commercial has been pulled nationally and is being phased out in local markets …