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The rise of social selling: Making every touchpoint shoppable

The shift to ecommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how…

How the pandemic has transformed B2B marketing forever

Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing, a trend further accelerated by the pandemic. What new tactics are B2B marketers are employing? Have we finally reached the moment where B2B sales and mar…

Ones to watch: which brands are defining mobile marketing today?

Mobile marketing has been transformed over the last decade from a niche, even neglected, space to encompassing pretty much all marketing activity. But as it’s expanded, looking for inspiration – for the brands creating new products, audiences, and whol…