The music superstar will provide artistic direction in areas such as merchandise and digital editorial.

Effort from Lerma/ draws parallels between Christ’s story and contemporary struggles.

Appointments follow holding company’s massive win of the Coca-Cola account, which Campopiano will lead at Open X.

Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they’re likely key to future metaverse environments.

After last year’s collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.

Combs founded the fashion and lifestyle brand in 1998.

The effort blends late-’90s nostalgia with social commerce to help shoppers struggling to buy for “impossible” people.

Discovery+ says “there’s something for everyone” to stream on its platform.

The Jordan Brand CMO will succeed Nikki Lawson.

Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.

New MMA study shows that analytics approach need not track individuals to survive, while better TV data and blending with other methods hold hope. 

Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads.

Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads.

The cheeky effort spotlights employees as "locally sourced celebrities" and doubles as a recruiting strategy amid a national labor shortage.

The fast casual chain also tied up with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.

The organization is urging lawmakers to protect images of women online.

Survey from She Runs It shows disproportionate number of women fleeing the agency, media and tech fields.