Cognitive biases: How to get people to prefer your business
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions.
The post Cognitive biases: How to get people to prefer yo…
Papa Shaq? Shaquille O’Neal joins Papa John’s
Papa John’s International took a big, tall step toward moving on without its founder, announcing retired NBA star Shaquille O’Neal as a paid endorser, restaurant investor and board member.The pizza chain long featured founder John Schnatter in its mark…
Comic Dive: Beer Wars
A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?
3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve.
The post 3 key components of mobile audience marketing appeared first on Marketing Land.
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Dunkin’ and Saucony bring back doughnut-themed running shoe
Last year’s Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering for the annual race.
Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono’s Bed-In
“Room 702” features stories of real employees and how they embody the peaceful message of the couple’s famous protest against the Vietnam War.
Amazon’s ad business growth outpaces Google’s globally, e-tailer dominates voice
However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google’s $107.4 billion.
The Royal’s Nick Cummins: ‘Why the world needs more ad agencies’
The world needs more ad agencies according to Nick Cummins creative partner at Australian ad agency The Royals. His presentation at Adfest Pattaya detailed the how’s, why’s, do’s and don’ts of setting up an agency. Here are some key excerpts On starting an agency: “It is like having a kid. You are initially worried […]
The post The Royal’s Nick Cummins: ‘Why the world needs more ad agencies’ appeared first on Mumbrella Asia.
Cardi B tries to trademark her catchphrase. And Facebook flubs again: Friday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.What people are talking about…
Richard Hammond in the driving seat for Falken Motorsports film
Chimp Productions, the video production company run by former Top Gear star Richard Hammond, has partnered with Falken Tyres to produce a two-part film documenting its motorsports team on YouTube and DriveTribe.
Shot in the style of the TV motoring mag…
CMO audit identifies strategies for combating digital deficiency
A new report published by the CMO Council has identified the areas in which marketers must address to improve performance through 2019, chief among them doing more with digital.
The worldwide audit of chief marketers collected insights from over 100 ma…
Singaporeans spend more time watching eSports than traditional TV
Singaporeans love eSports and spend a total of 7.44 hours each week playing video games, the highest in the Asia Pacific.
This is according to the latest ‘State of Online Gaming’ report on worldwide consumers’ gaming behaviors and expectations from Lim…
Lux buys search results around male-dominated jobs to put women into the spotlight
Unilever brand Lux has launched a campaign in Saudi Arabia to insert women into the spotlight around searches for male-dominated jobs.
The campaign, called #IntoTheSpotlight, used paid search results on Google to link to content on Miraa, a joint ventu…
City Spotlight: New Orleans
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How to put skin in the game without losing your shirt
Whether it’s called pay-for-performance, outcome-based or something else, “putting your money where your mouth is” is not a new concept in the ad industry. But the recent announcement by Horizon Media that it was launching Big, a performance-based medi…
Slow mobile experiences impact brand's connections with Asia Pacific consumers
Mobile sites in the Asia Pacific meet industry best practices in only two out of five mobile consumer touch points in product pages and mobile design.
Other touch points like findability, which is how fast consumers can find products on a site, registr…
JD.com launches smart city initiative as race to create smart cities in China heats up
JD.com is looking to increase its efforts in helping cities in China become a smart city by combining its work on big data, artificial intelligence and Internet of things into the real economy.
To do this, the e-commerce player has created a new smart …
HSBC launches PayMe for Business in Hong Kong
The new PayMe for Business app is now available for download at Hong Kong Apple App Store and Google Play.