Why courier firm Lalamove invested in OOH and DOOH during lockdown in Malaysia
As the Asia Pacific region starts to loosen pandemic restrictions, marketers need to be flexible and agile to maximize performance from their out-of-home and digital out-of-home spend. The Drum finds out how delivery firm Lalamove is getting the most m…
Why is it the right time to launch a creative digital business in Hong Kong
After having had a tough 2020, the Asian economy is one of the first that’s on a road to healthy revival. Bigger markets like China and India, as well as emerging markets like Indonesia and Vietnam are showing pockets of resurgence on the back of a str…
Pinterest hosts its first ad summit and opens new video ad space to brands
Chrissy Teigen and Dan Levy star in Pinterest’s day for touting its own brand to advertisers.
Pinterest hosts its first ad summit and opens new video ad space to brands
Chrissy Teigen and Dan Levy star in Pinterest’s day for touting its own brand to advertisers.
Dine-in movie chain Alamo Drafthouse files for bankruptcy
Investors including Altamont Capital Partners—which already owns 40 percent of the company—have agreed to provide fresh financing.
Remembering Serena Duff’s legacy at Horizon Media
“We lost one of the best, way too early,” writes CEO Bill Koenigsberg.
Women in leadership the focus on International Women’s Day
International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.
Facebook to lift political advertising ban starting March 4
The social network doesn’t fact-check political ads, and its policies have been controversial over the years.
Papa John’s founder alleges former Laundry Service CEO is caught on tape conspiring to send him ‘out to pasture’
The legal battle between the ex-pizza chain chairman and its former agency heats up as newly unsealed documents released.
CMO’s top 8 martech stories for the week – 4 March 2021
All the latest martech, customer and adtech news from Sitecore, Nielsen, Cision, MetaCX, Flashtalking, BrandMaker, Highspot and Creatio
Oakley signs its first professional esports player to roster of athletes
Seth “Scump” Abner will exclusively wear the brand’s eyewear during all competitive matches and livestreams.
A+E Networks finds a ‘plus’ in its lack of streaming service to sell to advertisers
Cable programmer will continue to focus on linear TV amid the streaming wars.
Watch the newest commercials on TV from Experian, Progressive, Wendy’s and more
Progressive’s Jamie (Jim Cashman) finds an incredibly annoying way to promote the insurer’s Snapshot discount program.
Netflix debuts TikTok-style clips feature, ‘Fast Laughs’
The move marks a deeper foray into social media on the back of a record year for the streaming service.
How Ryan Reynolds’ Mint Mobile embraces fear to turn ads around in mere days
CMO Aron North joins the “Marketer’s Brief” podcast to talk about not being afraid to make mistakes—and how much brand owner Ryan Reynolds is part of the creative process.
How Mint Mobile embraces fear to turn around ads in days or even mere hours
CMO Aron North joins the “Marketer’s Brief” podcast to talk about not being afraid to make mistakes and just how much brand owner Ryan Reynolds is part of the creative process.
IPG spotlights Black-owned media with first equity-focused upfront
Johnson & Johnson, CVS and BMW are among the clients IPG tapped as it looks to direct more media-buying investments to Black-owned businesses.
Sitecore makes its CDP move
Acquisitions of Boxever and Four51 come two months after a big funding round
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