GeoEdge and Digiday Ad Quality Survey
The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Sponsored by GeoEdge.
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Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization outcomes.
The post Personalizing UX: Why Zillow Group moved beyond AB testing appeared first on Marketing Land.
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Kraft Heinz replaces CEO with AB InBev marketer Miguel Patricio
Kraft Heinz Co. is bringing in Miguel Patricio, an executive with years of marketing experience in the competitive beer industry, as CEO as the packaged food maker tries to regain relevance.
Bernardo Hees has been CEO of Kraft Heinz since the compan…
The New Yorker redacts itself
The New Yorker cover you see above isn’t going out to subscribers and, sadly, is not available for purchase at the newsstand—although plenty of people on social media seem to be mistaking it for the real deal. It’s actually a “bonus daily cartoon”…
Spotify adds Oracle Data Cloud integration geared to auto advertisers
The partnership is designed to give auto advertisers on Spotify deeper insights and targeting capabilities.
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Famed photographer sues McGarryBowen and Clorox for copyright infringement
Renowned photographer Jill Greenberg is suing McGarryBowen and Clorox Co. for copyright infringement, alleging they went far beyond the contracted scope of use for “Cats on Glass” photos she shot for Fresh Step cat litter by featuring them in pop-up ga…
US Women’s Soccer Team highlighted in Fox spots leading up to World Cup
The US Women’s Soccer Team is a tough bunch. Three spots for Fox Sports highlight the team and its stars, showing the unbending determination it embodies as it heads into competition in France to defend its World Cup title.
With three World Cup titles,…
AT&T’s WarnerMedia pulls out of advanced TV coalition OpenAP
A potential reasoning for the decision, arriving amid the critical upfronts season, could be Xandr’s creation of its own addressable TV ad products.
Sizmek plans sale of ad marketplace to Zeta Global for $36M
The deal highlights both the ongoing challenges and perceived opportunities in programmatic advertising.
Adidas, Donald Glover drop short films for new shoe deal
Glover also used Apple’s AirDrop feature to give away pairs of the new sneakers to Coachella attendees.
Samsung’s ‘/make’ series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
Now’s the time to take an omnichannel approach to your branding
It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an omnichannel approach to communications. This often leads to the question, “What does omnichannel even mean?” Let’s d…
Earth Day: brands and organizations making a difference
If we all cared enough, every day would be Earth Day, and for a growing number of concerned global citizens, it is. For others, recognized Earth Day (22 April) is a day to take action and call attention to Mother Earth.
Year-round efforts from brands a…
Corona and Parley's stop-motion film shows how plastic impacts wildlife
Corona and Parley for the Oceans have chosen Earth Day to reflect on the dangers marine plastic pollution poses to wildlife.
The duo enlisted Wieden+Kennedy Amsterdam and Oscar-nominated animator Adam Pesapane (also known as PES) to create the hard-hit…
PRecious Communications bags new clients for consumer division
The agency aims to strengthen its expertise in industries such as hospitality, sports & fitness as well as events and entertainment.
The Top 5 creative brand ideas you need to know about right now: April 22, 2019
Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.
5. Carlsberg: ‘Probably not the best beer in the world,’ Fold7
After calling itself “Probably the best beer in the …
Kanye West’s surprising Coachella merch. Plus, the origins of Earth Day’s branding: Monday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking abo…
It's time we realised that good brands should come in small packages
Monday (22 April) marks Earth Day. It’s an issue that is close to home for me, quite literally: I live on an eco-farm in the south-west of France. We are doing our bit to boost the bee population and we produce enough fruit and vegetables to feed our f…