The power of combining X-data and O-data
Consumers are bombarded with thousands of brand messages every day. Which makes it increasingly important for marketers to understand the complete brand experience and have rich, actionable insights through a broad array of data.
See how the 2022 Beijing Olympics mascot stacks up against history
This morning, the 2022 Winter Olympics in Beijing unveiled its official mascot: Bing Dwen Dwen, a wide-eyed cartoon panda characterized by its crystalline suit of ice, piercing stare and love of winter sports. “Based on China’s iconic animal,” Chinese …
Washington Post aims to disrupt Google with ‘Zeus’ ad network
The Washington Post on Tuesday debuted Zeus, an ad network it hopes can make inroads against Google’s empire come next year.
Generally speaking, an ad network connects a publisher’s ad inventory with marketers who are seeking to buy digit…
By George, Schweitzer’s leaving CBS
After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereu…
Outdoor retailer REI launches a magazine, Uncommon Path
Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people.
Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst M…
Sainbury's Tu's challenges old 'codes' of workwear to empower women
The topic of conversation in Sainsbury’s clothing line Tu’s latest campaign is women and work.
It featuring a cast of 15 everyday women who reflect a whole range of careers and backgrounds, including a skateboarding chief exec, a teacher, a football c…
The Financial Times promotes ‘the new agenda’ in a new brand marketing campaign
“It’s not repositioned itself in over a decade, hence the merit of dropping the paywall to show an authentic representation of the brand. We want to be out there in a more value-driven space.”
The post The Financial Times promotes ‘the new agenda’ in a new brand marketing campaign appeared first on Digiday.
Life is like a stack of martech
Scott Brinker shares his views on the state of martech across different organizations and the eight p’s of martech.
Please visit Marketing Land for the full article.
Ads We Like: Spotify's quirky ads get 80s and 90s nostalgic while aging appropriately
In a bid to set tongues wagging from Gen X, Spotify’s ‘Listen Like You Used To’ campaign conjures up nostalgia for tracks from the 80s and 90s.
Created by Who Wot Why, the campaign features a series of quirky, cultural creatives that hark back to well…
Facebook said it would stop letting advertisers alter news story headlines in 2017, but it’s still happening
A recent report by FullFact.org revealed an advertiser had edited a BBC headline from August.
Please visit Marketing Land for the full article.
Watch the newest commercials on TV from Snapchat, Tide, Apple and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Sept. 13-15).
A few highlights:…
Marketing in the value exchange economy
The marketer’s job specification used to be a little more straightforward. Buyer personas would be crafted, innovative campaigns were created and personalization was powered by masses of data points aggregated from all manner of third-party sources.&nb…
NBCU soars into streaming wars with Peacock
Taking inspiration from its longstanding logo, Comcast-owned NBC Universal (NBCU) has unveiled its streaming service dubbed Peacock.
The service, which will launch in April 2020 ahead of the Summer Olympics, will feature 15,000 hours of content – inclu…
9 strategies to craft creative advertising no matter the client
One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of content that will connect well with audiences. The right ad can draw the attention of swarms of potential new customers and increase brand …
Pepsi heralds return of ‘Sunday Night Football’ to Cleveland with limited-edition soda
Orange-hued "Believeland" Pepsi will be doled out at a free tailgate for Browns fans ahead of the broadcast on Sept. 22.
Gen Z’s worries about emotional health affect shopping habits, study says
Young adults prefer in-store shopping to disconnect from social media and digital news that are sources of stress.
Accomplice acquires experiential agency Design & Manufacturing and tech developer Spatial Cinematics
Austin-based brand experience design firm, Accomplice, has finalized its acquisitions of experiential design agency, Design & Manufacturing (DSNMFG), and emerging tech developer Spatial Cinematics.
The two companies will merge under the Accomplice …
Accomplice snaps up Design & Manufacturing and Spatial Cinematics in double acquisition
Austin-based brand experience design firm, Accomplice, has finalized its acquisitions of experiential design agency, Design & Manufacturing (DSNMFG), and emerging tech developer Spatial Cinematics.
The two companies will merge under the Accomplice …