Local retailer cops flak for naming product line after late SG polar bear Inuka
“This is the reason most people hate marketing and advertising.”
It is time for advertising to take a stand
“Advertising has always stood at the intersection of business and creativity.”
Digiday Research: Nearly 40 percent of retailers have a subscription product
Thirty-nine percent of retailers surveyed by Digiday said they offered a subscription service.
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How Schibsted’s Norwegian tabloid used documentaries to add 20,000 subscribers
Schibsted’s Verdens Gang now houses acquired documentaries behind its paywall, resulting in 20,000 new subscribers to its premium product.
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Why Instagram managed to remain unscathed amid Facebook scandals
In the wake of Cambridge Analytica, Facebook users campaigned to #DeleteFacebook and marketers paused spend. What happened to Instagram?
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‘A massive scramble’: Candid thoughts of marketers on GDPR fallout
Data privacy and getting compliant before the General Data Protection Regulation was a concern among Digiday Programmatic Marketing Summit Europe attendees.
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Net neutrality and privacy scandals are increasing VPN use
In the weeks when data scandals were reported, VPN sales spiked in the U.S., nearly doubling in some instances.
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Why Netflix and Amazon are experimenting with short-form programming
Netflix, Amazon and Hulu are open to “premium” short-form video, which has brought back hope to a market hit hard by past platform failures.
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Apple News ramps up its video push while publishers wait on revenue
Apple News has added a Top Videos section and interstitial video ads as it pushes for more original videos from publishers, who await more revenue.
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Did Wonder Woman actress Gal Gadot just promote Huawei deal using iPhone?
The post has been mocked by netizens for promoting her collaboration with Huawei through Apple’s iPhone Twitter app. It was subsequently taken down and re-posted via Android.
Marketers still shy away from venturing too deeply into ad tech
Collaboration is needed to solve programmatic’s problems as marketers feel the pressure to learn more about ad tech.
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The gatekeeper to trust: How blockchain could infiltrate luxury
Through technology like IBM’s new TrustChain platform, which uses blockchain technology to create a network of information surrounding product history, the fine jewelry industry is getting on board with the idea of a trusted database. As the network gets off the ground, it could serve as a template for other facets of the luxury industry to open up.
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Grab Malaysia offers discounted rides in conjunction with GE
This follows its latest initiative to get users pumped up about the general election with a limited-edition GE14 Voter’s Kit.
WHAZZUP snaps up two MARKies awards for Cheung Kong Property
The boutique creative shop won one gold and one bronze for the properties My Central and the Zumurud.
Mobile usage will overtake TV in China in 2018
Chinese consumers will spend 2 hours 39 minutes a day on mobile devices while spending 2 hours 32 minutes per day watching TV.
McD’s Malaysia shares marketing thought process behind the Nasi Lemak Burger
“We have moved our media split quite significantly in the past few years, with a strong shift to digital media,” McDonald’s Malaysia marketing director, Eugene Lee, said.
Malaysiakini removes paywall for 2 weeks in the lead up to GE14
Its comment section, however, will remain restricted to subscribers.
Facebook brings Marketplace to Malaysia
The platform is now available in 70 countries globally, including Singapore, Indonesia and Hong Kong.