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Calvin Klein apologizes for Bella Hadid kiss with Lil Miquela

Calvin Klein has a history of being provocative in its advertising. In the ’90s, its many racy topless campaigns helped jumpstart the modeling careers of celebrities including Kate Moss; the brand has also been accused of glamorizing drug use&nbsp…

Fox News names Jeff Collins new head of ad sales

Former Variant chief revenue officer Jeff Collins has been named executive vice-president of ad sales at Fox News.
Collins will succeed and report to Marianne Gambelli, who was named president of ad sales for Fox Corporation in October.
“Jeff’s proven …

Leo Burnett Worldwide names Liz Taylor chief creative officer

Leo Burnett Worldwide has named Liz Taylor its chief creative officer. Starting July 8, Taylor will sit at the agency’s Chicago headquarters, leading the creative direction of the global agency network and working alongside the network’s creative leade…

Emotional marketing: how to develop closer customer relationships

Mobile and digital advertisers are increasingly raising expectations around efficiency, accessibility, and convenience for consumers but for brands seeking long-term loyalty, it isn’t enough just to meet needs.
Marketers need an engaging long-term conv…

Coca-Cola names Kris Robbens UK marketing boss amid reshuffle

Kris Robbens has been appointed as marketing director for Coca-Cola Great Britain and Ireland, replacing Paul Grace who has been in the position for six months. 
Former field sales director Grace is to take on a new commercial and marketing role within…

Pepsi goes Instagram-heavy for summer campaign

Pepsi collaborated with Instagram, Chrissy Teigen and DJ Khaled on a summer campaign that includes 25 TV ads as the soda continues to boost its marketing spending in search of a sales comeback.

The effort, called “Pepsi #Summergram” involves putting…