Dentsu SG’s new film highlights the impact of microplastic on World Earth Day
Called “Plastic Salt” and released today in line with World Earth Day, aims to bring the spotlight that 90% of the world’s salt contains microplastic.
Circles.Life publishes open letter on newspapers for fellow telcos ‘red’ and ‘green’
“Since we came into the picture, you’ve followed our lead in giving people more. So don’t get us wrong, we’re really flattered. “
Circles.Life pokes fun at Singtel and Starhub in ad addressed to ‘telco friends in red and green’
A print ad for telecom firm Circles.Life took numerous potshots at the competition, particularly Singtel and Starhub. Claiming to be a message from the Circles.Life founders, the ad riffed on recent initiatives from much larger telco firms and claimed frustration with these companies as Circles.Life’s reason for existence. The ad said: “You’ve finally recognised […]
The post Circles.Life pokes fun at Singtel and Starhub in ad addressed to ‘telco friends in red and green’ appeared first on Mumbrella Asia.
Maureen Gomez returns to Publicis Groupe Malaysia as chief talent officer
Publicis Groupe Malaysia has hired Maureen Gomez as chief talent officer. Gomez was most recently head of people and culture for Base Digital Agency. She has previously worked with Leo Burnett and Publicis One. This marks the third recent senior level hire at Publicis Groupe Malaysia after Kunal Roy as chief strategy officer and Abraham […]
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L’Oreal makes branded content push with British Vogue and McCann partnership
The Non-Issue, which will be included within the May edition of British Vogue, will feature the lives and perspectives of inspirational women over the age of 50.
Former Carbon Interactive GM Jeffrey Lim starts brand consultancy
According to Lim, the consultancy has already bagged clients such as Millenia Walk, Toshiba, SkinSoul and Kobe.
From ‘dated’ to ‘hip’: How Pizza Hut looks to get in with the cool crowd
Ler brought OOH back into Pizza Hut’s marketing mix and increased digital spending from 20% to 35% to better target the younger generation.
Cadbury Malaysia names PR partner to drive ‘meaningful’ brand story
The agency was selected based on the strength of its communications, media and influencer relations work done for 2018 campaigns.
FIFA to boycott social media for a day to take a stand against racism
This comes after several high profile football players faced racial discrimination from spectators and social media users.
PETRONAS partners TM to upgrade PETRONAS stations digitally
This will allow cashless payments and increased operational efficiencies while lowering annual fuel costs for TM.
Marketing Talent Awards: Judge Linda Locke on Singapore’s talent retention
“In the advertising industry, the addition of stress levels and lower renumeration than in the past makes it an increasingly less attractive career.”
Hotlink aims to put a smile on consumers’ faces with McDonald’s tie-up
As part of the SMILE campaign which runs until 18 May, McDonald’s Malaysia is giving away free chocolate sundaes with purchases.
Unilever channels efficiency savings into marketing, spends over €300m in 2 years
Unilever said during its earnings call that its recent first quarter performance saw “some acceleration” in Southeast Asia.
Local shoe brand PAZZION gets into the cafe business at Jewel Changi
This comes as PAZZION aims to create a holistic shopping experience with “food for the soul, sole for the foot”.
‘Not for kicks and giggles’: High-end gyms are becoming publishers
An increasing number of fitness companies and gyms are dabbling in media as a way to grow revenue.
The post ‘Not for kicks and giggles’: High-end gyms are becoming publishers appeared first on Digiday.
Introducing an expanded Digiday+
Digiday+ is becoming a core part of the Digiday content experience.
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DTC startups are hiring grown-up retail talent as they mature
Employees at legacy retailers are considering making the jump to a direct-to-consumer or e-commerce startup.
The post DTC startups are hiring grown-up retail talent as they mature appeared first on Digiday.
‘2019 has been a lot weaker’: Confessions of Facebook Watch creator
A Facebook Watch creator with more than a half-million followers said reach has fluctuated and the level of creator support from Facebook has gone down.
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