Facebook Chief Operating Officer Sheryl Sandberg defended the social network’s software algorithms, the programs that determine what content users see and don’t see, saying the system seeks to do more than simply show people posts they already agree wi…
The integrated brand campaign, “Make Space for The Future”, runs across TV, OOH, online and social media.
CEO Evan Spiegel said the company remains “extremely” under-monetized, creating significant opportunities for ongoing revenue growth.
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It’s no secret that making data science, machine learning, automation, and (eventually) AI pervasive across teams and industries will be a critical factor to success for the enterprise as a whole. Yet it also means deep-rooted change, especially at th…
Martech gives us a brain and the hands to build a masterpiece, but not the talent. It’s time to focus on people.
In our latest article in the Martech Heroes series, The Drum in association with Stein IAS, talks to Julija Norvidaite, principal campaign consultant at Merkle EMEA, about how the modern world of marketing is being shaped by martech. As case in point, …
As a part of the social media leg of its recently launched ‘Everyone Wins’ campaign, pre-owned goods marketplace Carousell has started an initaitive called ‘Reboxing’ – a conscious inversion of the popular ‘unboxing’ videos on social media. The campaign aims to inspire Singaporeans to let go of unused items with the principals at Carousell – […]
The post ‘Reboxing’ campaign sees Carousell co-founder parting ways with an old MacBook appeared first on Mumbrella Asia.
Puma India has launched a campaign called ‘Propah Lady’ taking on stereotypes of what is considered to be ‘proper’ behaviour for women. Created by Digitas India, the campaign features actor Sarah Ali Khan, transgender model Anjali Lama and sportswomen Dutee Chand and Mary Kom. In a note on the campaign, Digitas India said: “The digital […]
The post Puma India claims to bring ‘every woman on the internet together’ with Propah Lady campaign appeared first on Mumbrella Asia.
“This solution reflects the integral role Isobar plays within a company during the marketing in-housing process and how it helps accelerate clients to better marketing efficiencies, transparency, and control, to transform a businesses and brands.”
Ogilvy’s chief creative officer worldwide Piyush Pandey will be receiving a creative leaders tribute award from The Epica Awards, a show that is judged by the trade press. The Mumbai-based Pandey was awarded the worldwide mandate for Ogilvy last December The announcement: The Epica Awards is delighted to announce that this year’s Creative Leaders Tribute […]
The post Ogilvy’s Piyush Pandey receives creative leaders tribute award at Epica appeared first on Mumbrella Asia.
TikTok has grown quickly in the U.S. but its ads business needs to play catch up, according to buyers who say the platform needs to scale.
The post As TikTok’s popularity rises, buyers say the ad team needs to grow to keep up appeared first on Digiday.
Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn’t on this latest hot new app.
The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday.
BuzzFeed drove more than $6 million orders through affiliate commerce this year.
The post BuzzFeed UK has hired 6 affiliate writers to fuel diversification efforts appeared first on Digiday.
After shifting to an editorial strategy of less is more, Great Big Story has scaled a dedicated video audience to the point where its audience’s viewing patterns have become more binge-like than ad hoc, particularly on over-the top platforms like Amazon Fire, Apple TV and Roku.
The post Great Big Story now accounts for 15% of CNN International’s digital revenue appeared first on Digiday.
A new film that explains the different sorts of accounts under the Central Provident Fund (CPF) and the reason for contributions to it has a set of unlikely spokespersons – Singapore’s ‘Ah Bengs’ a term used to describe brash loutish young men. The film was created by TheSmartLocal in collaboration with Wild Advertising and features […]
The post Meme-obsessed ‘Ah Bengs’ the stars of new film for Singapore’s Central Provident Fund appeared first on Mumbrella Asia.
He was most recently Tropicana activation lead, Asia Pacific at PepsiCo, and prior to that was the marketing and commercial manager for Lipton covering Malaysia, Singapore, and Mongolia.
The new hub sees the agency extend its integrated PR, marketing, social and digital services to corporate, consumer, government and cultural clients in Southeast Asia.
The employees claim that critical information is hidden from auditors and board to improve profits.