Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-del…

Blink and you’d have missed it, but last week Amazon launched – and then pulled – a new celebrity endorsement hub called ‘The Celebrity Store’, an apparent extension of its influencer marketing programme.
The hub itself has seemingly now disappeared wi…

Unilever has handed Pot Noodle’s creative account to Adam&EveDDB, ending its relationship with Lucky Generals as Unilever continues to consolidate the number of agencies on its roster.
The Drum understands that Adam&Eve, which already holds Uni…

Print marketing specialists St Ives last week rebranded as Kin + Carta to reflect a new focus on digital transformation. In doing so, it delivered the sort of stark business reboot it hopes to offer clients too.
Speaking to The Drum, J Schwan spoke abo…

In news that’s surprising to no one, in-house agencies are on the rise. What is new, however, is just how much. The vast majority, or 78 percent, of members of the Association of National Advertisers have some form of in-house agency, according to a ne…

In news that’s surprising to no one, in-house agencies are on the rise. What is new, however, is just how much. The vast majority, or 78 percent, of members of the Association of National Advertisers have some form of in-house agency, according to a ne…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking abou…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking abou…

Following Sir Martin Sorrell’s departure from WPP and Mark Read’s appointment as the new chief executive, most discussion has focused on Sorrell’s new company and Read’s vision for the old one. But one issue has gone unmentioned.
“Great ideas come from…

The sweeping tide of management consultancies infringing into the marcoms space appears to have slowed. Research from Results International attributed this hiccup to a “brief period of consolidation and integration rather than a trend”.
It noted 237 M&…

In this episode of SheSays Says, Naomi Taylor speaks to Marcie MacLellan, founder of Frank & Lively, and producer of the Guardian’s Film of the Week and The Observer’s Hottest Film of the Summer, Apostasy. Covering casting, marrying advertising and…

Welch’s, whose ads have long portrayed smiling kids and docile grape farmers, is about to get gritty as it zeros in on a new marketing target: Gen X men.The star of one new ad is a hulking metal machine that pulverizes grapes into smithereens. Another …

Heineken has agreed a five-year partnership with the Formula E championship which will see the brewer become an official beer and cider partner for the electric street racing event.
Commencing this season, the tie-up will see Heineken granted pouring, …

Years ago, when I was working at a big media agency, I remember someone saying that “TV is dead” and that “soon it will only be about digital”. I eagerly listened trying to learn something I did not know yet. What I understand today is that the ever-gr…

Britain’s public service broadcasters have joined forces to demand that US technology giants facilitate easy online access for their audiences, amidst continued erosion of national boundaries, by penning a joint plea for prominence in a letter to the g…