In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they…

Subaru of America has launched its national ad campaign for the redesigned 2019 Forester and much like the vehicle itself, the commercials have a familiar look and feel, reports Automotive News.The three 60-second TV spots focus on what have become Sub…

The Los Angeles Clippers, owned by former Microsoft Corp. Chief Executive Officer Steve Ballmer, signed a partnership with Amazon.com Inc.’s cloud business as the billionaire seeks to reimagine how fans watch sports in a world of cord-cutters and legal…

Facebook Inc. is in talks with U.S. regulators over alleged privacy violations that could force the social-media giant to pay billions of dollars in a record-breaking settlement, according to two people familiar with the matter.The U.S. Federal Trade C…

A couple of the NBA’s biggest stars are blatant about their love of sponsor money in Hulu’s live sports ads starting this NBA All-Star weekend.
Hulu is launching its ‘Hulu Sellouts’ campaign with two 30-second national TV spots starring NBA superstars …

Welcome to the Hall of FameThe American Marketing Association of New York named Unilever’s Keith Weed, Adobe’s Ann Lewnes and DDB Worldwide’s Wendy Clark as the 2019 inductees to its Marketing Hall of Fame. The organization will host a ceremony to cel…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 10 million smart TVs. The ads here ran on national TV for the …

Three months after WPP won Volkswagen’s North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.Although the 12-year-old Johannes Leonardo is taking the helm, a…

Volkswagen has bucked the trend of dismantling bespoke agency teams by handpicking specialists from across WPP to produce its US creative, naming Johannes Leonardo as its lead brand agency.
The New York shop will pull together a bespoke team together w…

Bose has signed up to sponsor Channel 4’s Formula One (F1) coverage for 2019, continuing the relationship from 2018 despite changes to the network’s broadcasting rights. 
Since Sky has a deal with F1 owner Liberty Media to show all F1 live racing from …

Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. 
The bookmaker brand has a history of inflammatory work although it is looking to lean into good cau…

A decade ago, the company that distributed magazines to Walmart Inc. and other big retailers tried to impose a surcharge of 7 cents a copy. Publishers such as Time Inc. and American Media Inc. fought back by halting shipments, resulting in a short peri…

CBS has no intention of letting its NFL rights deal lapse after its AFC-heavy package expires at the end of the 2022 season.Speaking to investors Thursday evening during the company’s fourth-quarter earnings call, CBS Sports Chairman Sean McManus said …

BMW released its 7 Series in Europe with a cinematic ad where the car appeared to be taking off into the clouds like a jet. For the introduction of its  X7, it’s going big again – telling the ‘Legend of Ol’ McLanden’ in an ambitious, epic poem. 
Actor …