The media conglomerate’s events through May will be held in a hybrid live-virtual format.
The Molson Coors beer will dish out prizes and exclusively air its big game ad via a virtual bar in Decentraland.
New research from Kantar forecasts disruptive media trends ahead this year in video streaming, personalization and the rise of the metaverse.
While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category increasingly contends with saturation and bumpy transitions.
The video platform is looking into more ways creators can make money off of their pursuits, its CEO wrote in a new blog post.
Under Armour is running a new campaign and new programming to support young athletes.
The alcoholic drinks debuting this summer follow the partners’ collaboration on Topo Chico Hard Seltzer.
Google is trialing a new proposal in its Privacy Sandbox initiative called ‘Topics’ which it claims will facilitate interest-based advertising long after it sunsets third-party cookies in its Chrome browser in 2023.
The post Google readies new interest-based advertising in next phase of Privacy Sandbox experiments appeared first on Digiday.
Experimenting with ‘topics’ is met with skepticism by some, but Google says it will preserve privacy.
The state of the game—and its advertising—will be addressed by growing roster of marketing pros at our annual Ad Age In-Depth: Super Bowl virtual event on Feb. 8.
Watch live at 12:30 p.m. EST: The Community’s Head of Mindfulness on workplace mindfulness and meditation
The Community’s Jen Patterson talks about how she is coaching the agency’s employees and leadership to take a different approach to mental health in the workplace.
You’re there to entertain a huge audience, not pander to a tiny slice of it.
As we celebrate the best places to work, a few thoughts about the best ways to work.
Ad Age’s 2022 Campaign Trail coverage kicks off now.
Daniella Pierson diversified her newsletter business by building a creative agency to better serve the media company’s advertising clients.
The post How The Newsette’s founder built a $40M media company in 2021 appeared first on Digiday.
Just around one third of agency respondents said that their agency’s remuneration strategies would stay unchanged.
The post Digiday+ Research: Agency remuneration models are poised to change in 2022 appeared first on Digiday.
Unlike many esports orgs, ReKTGlobal is a diversified business with growing revenues. But it had to burn brand recognizability to get there.
The post ReKTGlobal’s diversified business model provides a road map for other esports ‘holding’ companies appeared first on Digiday.
Marketing Briefing: ‘Bad behavior is positively rewarded’: Why brands continue to push the line on social posts
But recent posts, like Pabst Blue Ribbon’s sexually explicit tweet that got its social media manager fired as well as brands like Ruggables, Hellman’s mayonnaise and Peacock, among others, jumping into TikTok’s West Elm Caleb trend on TikTok have some in the industry questioning were the line is when it comes to standing out or going too far on social media.