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Energizer taps UM as North American media agency of record

Energizer wants to power up its media in North America with Interpublic Group of Cos.-owned media agency UM.The company announced the media agency will serve as its agency of record for media planning and buying in North America for the Energizer brand…

This week’s latest on grannies, fake meat and Winnebagos

Bad day? There’s a granny for that!Chicago-based agency Social Deviant is celebrating its seventh anniversary (coinciding with “Random Acts of Kindness Week”) with what it’s calling an “InstaGranny” activation Friday. Street teams in downtown Chicago a…

What can Trader Joe’s teach the ad industry? A lot.

Trader Joe’s is a $10bn supermarket chain that doesn’t have an agency of record. What it does have is a cult of devoted fans that any brand would covet. Its success is a reminder that the best advertising in the world will land flat if a company’s cust…

‘The Masked Singer’ offers a glimpse at the future of Fox

As much as live sports will generate the lion’s share of commercial impressions for the revamped Fox, the Big Four broadcaster next fall will still be on the hook to program some eight hours of general-entertainment fare per week. And while Fox isn’t g…