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Gender-diverse journeys are essential to modern retail

For decades, it was taken as gospel that the best approach to branding lay in targeting specific groups through the definitive parts of their identity. However, it’s become ever clearer that fluidity in all aspects of personhood is now a fundamental pa…

APS bolsters management team with heavyweight hire

Global marketing services business APS Group has further strengthened its senior management team with the appointment of industry veteran David Herridge as executive director of its customer communication business. This follows the recent hire of Tony …

Why the fashion industry needs to improve its integrity

Have you ever stopped to think about the environmental impact your clothes have had? In a world before Covid, the fashion industry was?responsible for producing 10% of annual global carbon emissions. This is more than all international flights and mari…

Future of TV Briefing: How publishers are taking a more active role in turning their articles into scripted TV shows and movies

As publishers become more adept at producing their own unscripted projects, they are becoming more involved in how their intellectual property is being adapted.

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Q&A: Why self-service tools are becoming central to buyer-seller relationships

Over the past 12 months, the ad industry has seen unprecedented change brought about by the COVID-19 pandemic.   One change that has been particularly interesting to observe is the staggering increase in time spent consuming digital content across all screens. In fact, according to Forbes, global online content consumption doubled in 2020. This sharp rise […]

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3 marketer imperatives for seizing post-pandemic CTV opportunities

Keith Norman, head of political and enterprise sales, Premion With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of consumer revenge spending — the kind of shopping or buying that people do to make up for lost time or missed experiences.  However, as brands focus on matching that potential […]

The post 3 marketer imperatives for seizing post-pandemic CTV opportunities appeared first on Digiday.

3 marketer imperatives for seizing post-pandemic CTV opportunities

Keith Norman, head of political and enterprise sales, Premion With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of consumer revenge spending — the kind of shopping or buying that people do to make up for lost time or missed experiences.  However, as brands focus on matching that potential […]

The post 3 marketer imperatives for seizing post-pandemic CTV opportunities appeared first on Digiday.

10 steps Tourism Australia’s CMO has taken to remain adaptable in the face of uncertainty

Scenario planning, in-depth consumer and brand research, improving structures and processes and strategic collaboration are some of the ways Tourism Australia’s CMO is working to ensure her team remains adaptable in the face of ongoing challenges in do…