Watch the newest commercials on TV from Rocket Mortgage, DirecTV, AT&T and more
DirecTV invites you to “watch pro and college football games in 4K HDR.”
The CMO50 2020 vox pop
In honour of this year’s unique CMO50 2020 virtual event and the unprecedented challenges marketing leaders have had to navigate, we wanted to ask our CMO50 alumni what they’d learnt about being a CMO, as well as about their customers, from this time o…
CMO50 2020 list is revealed!
The ABC’s director of audiences, Leisa Bacon, has taken the number spot in this year’s CMO50 list among a list of familiar and new faces in the top 10 this year.
Asia Pacific indie agency Special Group opens in the U.S. with creative vet William Gelner at the helm
Announcement of former 180, BBH and Engine leader’s arrival comes on the heels of the agency’s Star Wars-Star Trek face-off for Uber Eats.
CMO50 2020 and the very essence of marketing
The battle lines between creative, brand-led marketing and CX, data-driven marketing have been drawn for some time and were in the spotlight during this year’s CMO50 judging.
Netflix raises U.S. subscription price in sign of confidence
Streaming giant raises fees for HD and 4K tiers—not entry level.
Watch ‘Covey Spreader,’ conservative PAC The Lincoln Project’s ‘insane,’ comedic anti-Trump ad
It’s an homage to “The Crazy Nastyass Honey Badger,” a 2011 viral video.
Watch: Kohl’s CMO unveils holiday campaign
Greg Revelle, CMO of Kohl’s, unveils the chain’s holiday spot and talks about what’s ahead for the retailer.
Beer can shortage lets up but that won’t save some Molson brands
Beer can shortage lets up but that won’t save some Molson brands.
The connected TV opportunity in Europe
With penetration and usage growing rapidly, many executives believe that Connected TVs (CTVs) have the potential to revolutionise the TV ad market – driving convergence between TV and digital, opening up the market to streaming services, bringing new a…
The connected TV opportunity in Europe
With penetration and usage growing rapidly, many executives believe that Connected TVs (CTVs) have the potential to revolutionise the TV ad market – driving convergence between TV and digital, opening up the market to streaming services, bringing new a…
15 hilarious brand reactions to Kim Kardashian West’s tone-deaf birthday blowout
When you tweet about having a birthday on a private island during a pandemic, expect memes.
Sanofi sends creative for Icy Hot and Aspercreme brands to Terri & Sandy
The independent agency already handles its Gold Bond Skin Care and Act oral care businesses.
Trump admin planned a $300 million, celeb-packed, pro-Trump PSA campaign to re-spin the coronavirus crisis
Documents obtained by Politico show the Department of Health and Human Services planned to conflate pandemic-response messaging with Trump’s reelection effort.
Office Hours: Moving out of New York City
Welcome to Ad Age’s Office Hours newsletter. If you’re reading this online or in a forwarded email, here’s the link to sign up for the newsletter.
In a matter of months, the pandemic has transformed the way we communicate, where we conduct business,…
How engagement trumps headlines: the election in social media
Digging below the vanity metrics reveals who is really winning the social media race.
Please visit Marketing Land for the full article.
TripAdvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19.
Please visit Marketing Land for the full article.
Spotify earnings: encouraging podcast and premium growth
Spotify has announced its Q3 results, boasting “high level“ performance including strong MAU and subscriber growth.
The media platform has been driven by the lockdowns, with consumption up and ad-spend recovering to higher than 2019 levels.
The Drum hi…