‘A lot of investment and commitment’: Manchester City ramps up esports efforts
Early forays from football teams into esports were conservative to say the least, opting to stay close to football and focus on competitive events for the Fifa football series.
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WTF is the TV upfront?
For as archaic as the upfront would appear to be — having originated in the era of black-and-white TV — the annual TV advertising negotiation cycle has become, if anything, even more vital.
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Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
The media agency network created a metric designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch.
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How the layoffs at Upcomer show the challenges of public ownership in esports media
Enthusiast’s lack of a seemingly cohesive strategy for Upcomer is a reflection of the broader challenges it faces as a gaming and esports holding company that is, at the moment, one of the few publicly traded firms in the industry.
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How this startup brand plans to stay the course
When is dog food not dog food? Perhaps when its intended purpose is to be much more than just food for a dog.
Agency news you need to know this week
A luxurious diaper, McGarrah Jessee’s new chief creative officer, and more.
Watch the newest commercials from MassMutual, Peacock, SonderMind and more
MassMutual says, “Together we’re greater than one” in a spot timed to the Stanley Cup Playoffs.
What Sprite’s viral TikTok challenge could teach other brands
Sprite is the latest brand to find itself going viral organically on TikTok, thanks to a new challenge.
Kia takes inspiration from nature for new audio signature
Teaming up with DaHouse, the brand created a synthesizer that was used for the audio logo, sounds inside Kia vehicles and an album by metaverse artist Wave.
J.C. Penney taps new marketing chief
John Aylward will help advance the retailer’s omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more.
Elon Musk declares $44 billion Twitter takeover ‘on hold’
Twitter slumped 20% in pre-market trading after Musk’s tweet.
Musk declares $44 billion Twitter takeover ‘on hold’
Twitter slumped 20% in pre-market trading after Musk’s tweet.
This d-to-c wine brand is making fun of snobs to promote its subscription service
As the alcohol industry embraces e-commerce, Firstleaf seeks notice with a lighthearted approach.
Why podcast measurement is hotter than ever, plus biggest agency ventures revealed: Datacenter Weekly
Plus, TelevisaUnivision’s Hispanic market data, latest agency employment stats, macroeconomic news in a nutshell and more.
How Best Western’s data-driven ad strategy predicts cancellations and drives bookings
Hotel chain’s CMO discusses new digital marketing tactics that are helping fill rooms during volatile times.
Marketing winners and losers of the week
Carvana makes big cuts and crypto is in a tailspin—plus why it was a big week for Disney, Naomi Osaka and Tom Brady.
TV upfronts 2022—what brands should expect from ad pitches
Measurement alternatives, shoppable ads and new streaming opportunities will be hot topics during the dog-and-pony shows.
How Blue Apron meal kit is revamping its marketing strategy with digital video
Returning to advertising after two years, DTC Blue Apron is diversifying its media spend with video advertising to boost brand awareness.
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