The media conglomerate’s events through May will be held in a hybrid live-virtual format.

The Molson Coors beer will dish out prizes and exclusively air its big game ad via a virtual bar in Decentraland.

New research from Kantar forecasts disruptive media trends ahead this year in video streaming, personalization and the rise of the metaverse. 

While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category increasingly contends with saturation and bumpy transitions.

The video platform is looking into more ways creators can make money off of their pursuits, its CEO wrote in a new blog post.

Under Armour is running a new campaign and new programming to support young athletes.

The alcoholic drinks debuting this summer follow the partners’ collaboration on Topo Chico Hard Seltzer.

Experimenting with ‘topics’ is met with skepticism by some, but Google says it will preserve privacy.

The state of the game—and its advertising—will be addressed by growing roster of marketing pros at our annual Ad Age In-Depth: Super Bowl virtual event on Feb. 8.

The Community’s Jen Patterson talks about how she is coaching the agency’s employees and leadership to take a different approach to mental health in the workplace.

You’re there to entertain a huge audience, not pander to a tiny slice of it.

As we celebrate the best places to work, a few thoughts about the best ways to work.

Ad Age’s 2022 Campaign Trail coverage kicks off now.