Marketing Briefing: Marketers and agency execs are hoping for more optimism post-inauguration
As marketers “wait with bated breath for this to pass quickly,” as one media buyer noted, there seems to be the potential for optimism.
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Home Depot and Omnicom shareholders probe misinformation, and brands prepare for Inauguration Day: Tuesday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters. Investors question Home Depot and…
Alcohol and drug abuse in adland: here’s a path forward
Mind-altering substances have long been ingrained in the culture of advertising. Now, as the pandemic rages on, abuse is on the rise. Award-winning creative and substance abuse counselor Steffan Postaer shares his personal and professional advice for s…
Google and Facebook accused of limiting ad competition with ‘sweetheart’ deal
Google and Facebook colluded to undermine competition in advertising, according to documents uncovered by the New York Times. Obtained during an antitrust lawsuit in Texas, the documents lift the lid on ‘Jedi Blue’ – a cloak and dagger sweetheart deal …
How Snapchat is chasing TikTok while creators chase the Spotlight … and the cash
Snap’s creator program is still giving away $1 million a day, while brands are becoming increasingly visible on the app.
NYC hospitals adopt influencer strategy to promote COVID testing, complete with Misty Copeland and dogs
Leaning on influencers to reach young audiences is a first for NYC Health+Hospitals
Cinema ad seller Screenvision taps Redbox to boost advertising capabilities
The full-suite partnership includes Redbox’s physical rental kiosks, mobile app and video-on-demand services.
3 myths about data collaboration that are holding your business back
Successful data collaborations come from addressing preconceived notions, understanding why they have become myths and championing privacy-conscious ways of working with trusted partners.
How do you solve a problem like… at-home staff’s skills getting rusty?
We ask readers of The Drum from brands, agencies and everything in between for their advice on real problems facing today’s marketing practitioners.
Since the first lockdowns of last year, self-improvement projects have seen many of those liberated fro…
From CMO to CEO: modern leaders must equate marketing with business strategy
In the third installment of his CMO ot CEO column, Paul Evans ponders how putting marketing strategy at the heart of his business makes for better leadership.
One of my favourite industry quotes is from Peter Drucker, the American-Austrian management …
L’Oréal eyes at-home tech market to accelerate its DTC plan
L’Oréal will launch two at-home beauty technologies in 2021. Normally, the tech incubator team launches one product a year.
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L’Oréal eyes at-home tech market to accelerate its DTC plan
L’Oréal will launch two at-home beauty technologies in 2021. Normally, the tech incubator team launches one product a year.
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“Covid was a huge catalyst”: Brands look to maintain improvements in returns process
A report by PwC found that 53% of consumers said return policies impacted where they choose to shop.
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‘Convince the gatekeepers’: How The Week Jr. is growing its U.S. subscriber base
Thanks to one of the most intense news cycles on record, The Week Jr. grew by telling stories in a manner that parents can’t do on their own.
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Creator platforms emerge as a front in misinformation battles
As individual creators play bigger roles in media, the platforms that support their businesses will reckon with the dawning disinformation age.
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The evolution of shoppable content lies in social media streams
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
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Five commerce strategies every publisher should consider in 2021
It’s no secret that 2020 was a challenging year for online publishers, but amidst the layoffs and falling ad revenues, affiliate commerce remained a rare bright spot. The factors that drove shoppable commerce content’s success were two-fold: Readers were thirsty for direction in navigating online commerce during a pandemic, and publishers were looking for ways […]
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Singapore Sports Hub on how it rethink its venues with tech to cope with Covid-19 restrictions
Sporting and large-scale live events like music concerts came to halt with lockdown measures in place because of Covid-19 in 2020. Damian Bush, the managing director at Singapore Sports Hub explains to The Drum how the sports and entertainment facility…