“This is the reason most people hate marketing and advertising.”
“Advertising has always stood at the intersection of business and creativity.”
Thirty-nine percent of retailers surveyed by Digiday said they offered a subscription service.
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Schibsted’s Verdens Gang now houses acquired documentaries behind its paywall, resulting in 20,000 new subscribers to its premium product.
The post How Schibsted’s Norwegian tabloid used documentaries to add 20,000 subscribers appeared first on Digiday.
In the wake of Cambridge Analytica, Facebook users campaigned to #DeleteFacebook and marketers paused spend. What happened to Instagram?
The post Why Instagram managed to remain unscathed amid Facebook scandals appeared first on Digiday.
Data privacy and getting compliant before the General Data Protection Regulation was a concern among Digiday Programmatic Marketing Summit Europe attendees.
The post ‘A massive scramble’: Candid thoughts of marketers on GDPR fallout appeared first on Digiday.
In the weeks when data scandals were reported, VPN sales spiked in the U.S., nearly doubling in some instances.
The post Net neutrality and privacy scandals are increasing VPN use appeared first on Digiday.
Netflix, Amazon and Hulu are open to “premium” short-form video, which has brought back hope to a market hit hard by past platform failures.
The post Why Netflix and Amazon are experimenting with short-form programming appeared first on Digiday.
Apple News has added a Top Videos section and interstitial video ads as it pushes for more original videos from publishers, who await more revenue.
The post Apple News ramps up its video push while publishers wait on revenue appeared first on Digiday.
The post has been mocked by netizens for promoting her collaboration with Huawei through Apple’s iPhone Twitter app. It was subsequently taken down and re-posted via Android.
Collaboration is needed to solve programmatic’s problems as marketers feel the pressure to learn more about ad tech.
The post Marketers still shy away from venturing too deeply into ad tech appeared first on Digiday.
Through technology like IBM’s new TrustChain platform, which uses blockchain technology to create a network of information surrounding product history, the fine jewelry industry is getting on board with the idea of a trusted database. As the network gets off the ground, it could serve as a template for other facets of the luxury industry to open up.
The post The gatekeeper to trust: How blockchain could infiltrate luxury appeared first on Digiday.
This follows its latest initiative to get users pumped up about the general election with a limited-edition GE14 Voter’s Kit.
The boutique creative shop won one gold and one bronze for the properties My Central and the Zumurud.
Chinese consumers will spend 2 hours 39 minutes a day on mobile devices while spending 2 hours 32 minutes per day watching TV.
“We have moved our media split quite significantly in the past few years, with a strong shift to digital media,” McDonald’s Malaysia marketing director, Eugene Lee, said.
Its comment section, however, will remain restricted to subscribers.
The platform is now available in 70 countries globally, including Singapore, Indonesia and Hong Kong.