Why children are key to Lifebuoy achieving its handwashing goals
Lifebuoy’s campaign to encourage better hygiene habits came to the fore in a year of pandemic, but success now hinges on the message resonating with children, according to Kartik Chandrasekhar, global brand vice president for Lifebuoy.
The brand launch…
Digital sustainability: how can design choices improve the sustainability of websites?
To kick off our blog series on the Climate Group’s sustainable website build, let’s start with how we configured the design elements.
We’ve already identified how difficult it is to find data-led evidence and best practices for a sustainable website bu…
The big brands going vegan: smart move or a big missed-steak?
Once confined to startups and incubator labs, in recent years the burgeoning vegan market has piqued interest from big brands like PepsiCo, M&S and Unilever, with the latter recently announcing a colossal £1bn sales target for 2025. But how are bra…
Home office burnout is real: here’s what you can do about it
As part of our new series in partnership with The Marketing Society, this month we hear from Robert Simons, head of partner and developer marketing, International Markets and member of The Marketing Society Asia.
The global work-from-home experiment ha…
Care packages replace canapés as Coronavirus cancels media holiday party extravagances
With social distancing keeping coworkers apart in December, media companies and agencies have turned to care packages to replace the holiday party.
The post Care packages replace canapés as Coronavirus cancels media holiday party extravagances appeared first on Digiday.
‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging
In order to reignite the spark of excitement that experiential is meant to offer, some publishers have begun testing the limits of hybrid events.
The post ‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging appeared first on Digiday.
‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers
Even if it’s a logical move to stretch out discounts typically reserved for Cyber Monday, it can create a more difficult environment for marketers.
The post ‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers appeared first on Digiday.
‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch
The deal can help to revitalize HuffPost’s sales pitch and address BuzzFeed News’ perception problem, according to agency executives.
The post ‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch appeared first on Digiday.
The 5 big trends Julia Gillard sees defining 2021
There aren’t many of us who haven’t felt the profound impact of the COVID-19 crisis on our professional and personal lives. But just as it’s been a time of trauma, it’s also one of growth and opportunity to learn, says Australian former Prime Minister,…
Salesforce reportedly in talks to buy Slack
Salesforce is reportedly in talks to acquire workplace messaging app Slack in a bid to expand its offerings to businesses. The cloud-based marketing and sales software company could make a play to buy Slack sources have said after Slack shares ended tr…
The Week Ahead: Amazon hosts cloud services event and Web Summit goes virtual
A look at some of the happenings over the next five days of interest to marketers, agencies and media players.
We ask the CMO50: What does it take to make marketing innovative?
Innovation is one of those terms that gets bandied about. But it was clear during the COVID-19 crisis that ‘innovation’ was what marketing leaders and their teams needed to embrace in order to pivot and adapt to the rapidly changing consumer and market…
SilverChef recruits first executive-level customer chief
Commercial kitchen equipment provider, SilverChef, has created its first dedicated executive-level customer role and appointed Wotif Group’s former digital marketing leader to it.
Opinion: Zappos’ Tony Hsieh left a critical legacy of reinventing customer service
No one will ever fill Tony’s shoes, but we can certainly do our best to walk in them.
Watch the newest commercials on TV from Subaru, Headspace, SiriusXM and more
Headspace, the meditation app, promotes a free trial offer.
Geico backs MLB’s ‘Field of Dreams’ game and McCormick makes a hot deal: Trending
The week’s winners, losers and newsmakers.
Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change
In a year of turbulent change, the digital advertising industry is seeking strategies that future-proof against every eventuality. For programmatic, IPONWEB believes there are a few methods to ensure success.
Speaking during a fireside chat at The Drum…
Local advertising – from bottom of the barrel to community hero
As the coronavirus continues to reshape our home lives, Nextdoor’s Paps Shaikh says it’s time for marketers to reappraise the power of local advertising.
It has never been more critical to connect with customers right where they are. We are now all liv…