Report: Martech making CX delivery more complex
Three in four marketers say technology is making it harder rather than easier to deliver the personalised experiences customers are seeking, a new report claims.
Video Briefing: Roku’s pitch deck to marketers highlights its OTT ad ambitions
Roku’s message to marketers: People are coming to The Roku Channel when they’re not on subscription services on our platform. Let us help you reach them.
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Top UK publishers have a new alliance to compete with the duopoly
Publishers want to control their own ad stacks, and agency buyers want de-duplicated, unified audience insights at scale.
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‘It’s a relationship’: Why Quartz is leaning on community for its first membership product
In exchange for $14.99 per month or $150 per year, members get access to an archive of business reports, in-depth interviews and a recurring conference call.
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Facebook is shutting down its connected-TV ad network
Facebook is having a hard time breaking into TV and not only with Facebook Watch.
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Digiday Research: Which platforms publishers say monetize best
Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest.
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Inside Sony Music’s in-house creative agency
Sony Music betting on in-house creative with a six-month-old internal agency that it’s hoping will bring together previously siloed marketing efforts.
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Inside The Correspondent’s $2.5m crowdfunding drive to be the ‘antidote to breaking news’
Having convinced readers to pay for news in the Netherlands, digital publisher The Correspondent is now gearing up to bring its “radically different kind of news organization” to the US and beyond. It plans to open an English-language newsroom next spr…
Rod Strother to handle brand and marketing duties at StarHub amidst role changes
In the interim, he will be working with StarHub’s current ad agencies and has a team of approximately 25 reporting to him, sources close to Marketing revealed.
Harbour City rolls out Christmas photo spots featuring mega video kaleidoscope and more
Harbour City kicked off the Christmas campaign with a lighting ceremony last night. A series of festive photo spots and activities are launched, aiming to let visitors create a memorable Christmas.
NTUC Foodfare says CEO’s quotes copping netizen flak were taken out of context
In a statement to Marketing, a NTUC Foodfare spokesperson said the team has contacted Vulcan Post to highlight that the headline was quoted out of context.
Former MD of APCO and PM Najib’s PR rep confirmed to have left MY before elections
Paul Stadlen was previously the managing director at APCO Worldwide Malaysia and assisted former Prime Minister Najib Razak in his PR campaigns.
Former MD of APCO and PM Najib’s PR rep confirmed to have left MY before elections
Paul Stadlen was previously the managing director at APCO Worldwide Malaysia and assisted former Prime Minister Najib Razak in his PR campaigns.
Tech in check: U Mobile’s head of marketing services Jenny Chin
“Look for opportunities in every digital campaign. The reward may not necessarily be immediate, but the gold mine is definitely in the consumer experience understanding that stems from their response to your marketing.”
Tech in check: U Mobile’s head of marketing services Jenny Chin
“Look for opportunity in every digital campaign. The reward may not necessarily be immediate, but the goldmine is definitely in the consumer experience understanding that stems from their response to your marketing.”
Starbucks to lay off 350 corporate staff as part of organisational shake-up
The CEO of Starbucks said that the coffee giant must “increase the velocity of innovation” which is relevant to its customers and inspiring for its partners as well as meaningful to its business.
Starbucks to lay off 350 corporate staff as part of organisational shake-up
The CEO of Starbucks said that the coffee giant must “increase the velocity of innovation” which is relevant to its customers and inspiring for its partners as well as meaningful to its business.
The Trade Desk partners with Baidu, iQIYI, Tencent and Youku in China
The Trade Desk has signed a raft of high profile partnerships with Chinese platforms so that it can give its international brands access to Chinese inventory.
The adtech firm has partnered with Baidu Exchange Services, Baidu-owned video platform iQIYI,…