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Amazon’s ad business to leapfrog cloud computing income by 2021

Amazon’s burgeoning advertising business is set to put its previously unassailable cloud computing division in the shade as early as 2021, according to a new projection of future profits.
Analysts are optimistic that the online retailer’s share of inte…

Who do I believe when it comes to my data?

While adtech and martech providers may tell you otherwise, unfortunately, there isn’t a single source of truth when it comes to data. It is entirely contingent on the user, the business function they are in and the success metrics they are reporting to…