OLDTOWN White Coffee’s F&B segment taps Zeno MY for social and creative duties
OLDTOWN also unveiled its new tagline “Kopi Dulu, Makan Dulu” and the Golden Feasts campaign.
OLDTOWN White Coffee’s F&B unit taps Zeno MY for social and creative duties
OLDTOWN also unveiled its new tagline “Kopi Dulu, Makan Dulu” and the Golden Feasts campaign.
Winter Love Island could make or break ITV's commercial powerhouse
Love Island is a show so successful ITV had no choice but to air it twice a year. Now, a few weeks deep into winter edition of the ITV 2’s most successful show, The Drum explores its initial viewing figures and what the extension means for commercial p…
Spotify creates Disney Hub, providing curated Disney content for HK and SEA users
The new Disney Hub offers a wealth of content for users in Hong Kong, Singapore, Taiwan, and other Southeast Asian countries including localised versions of tracks and playlists.
160over90 adds John Steere as SVP and MD for its China office
In his new role, Steere will be responsible for further developing 160over90’s presence in Asia, leading a team of ten staff spread across Shanghai and Beijing.
Harbour City celebrates CNY with a deliciously massive candy box installation
The giant installation includes models of egg rolls, Japanese fish-shaped cake taiyaki, macaroon, assorted candies, cookies, and cheese; all common candies for Chinese New Year.
Brilliant innovation gets the glory as Verizon Media reveals the winners of the Asia Big Idea Chair Awards 2019
The annual event celebrated the wealth of remarkable advertising campaigns and ideas that featured on Verizon Media in Asia throughout 2019. With a total of 22 awards presented to Asia’s best digital creative minds.
UK regulator again warns ad tech to clean up its act
Now that a six-month grace period is over, the ICO says it will come down hard on those ad tech vendors still playing fast and loose with General Data Protection Regulation compliance.
The post UK regulator again warns ad tech to clean up its act appeared first on Digiday.
‘Definitely a concern’: Influencer fraud is on the rise again on Instagram
Engagement fraud among influencers continues to be a problem for marketers. To combat that, marketers are looking to other metrics and re-evaluating what they use influencers for.
The post ‘Definitely a concern’: Influencer fraud is on the rise again on Instagram appeared first on Digiday.
Pitch deck: How Amazon is selling ads on Fire TV
Amazon’s Fire TV pitch deck touts its Thursday Night Football viewership, IMDb TV’s incremental audience and Alexa-connected ads.
The post Pitch deck: How Amazon is selling ads on Fire TV appeared first on Digiday.
The ‘sperm whale’ problem: Keyword brand-safety tools continue to rankle publishers
Overzealous blocking of potentially monetizable articles might be costing publishers as much as $3.2 billion in revenue, according to new research.
The post The ‘sperm whale’ problem: Keyword brand-safety tools continue to rankle publishers appeared first on Digiday.
Google’s latest search results change further blurs what’s an ad
There are few things people can be certain of in life, but one is that Google will always try to do whatever is best to support a key source of its revenue: advertising.
The post Google’s latest search results change further blurs what’s an ad appeared first on Digiday.
Havas Group Singapore elevates Jude Foo to GM
Havas also bolstered its creative team with new hires from GOVT and FALCON.
UnionPay International expands global reach with PayPal tie-up
UnionPay cards can now be added to PayPal wallets in Singapore, Thailand, Australia, the Philippines and South Korea, offering UnionPay cardholders more options when shopping.
Gushcloud launches Gen Z division, exclusively signs YouTube and Tiktok creators
The agency has exclusively signed talents Coby Persin, Gabriella Whited, Erik Sanchez, Johnny Valentine, and more.
Caltex wheels out IG filter game with Jianhao Tan, Night Owl Cinema and SGAG
Also, in line with Chinese New Year, Caltex unveiled a parody video of fortune tellers featuring Mediacorp artist Marcus Chin.
PRecious Communications sets up in Malaysia with Neil Fraser
The latest expansion marks its sixth market in Asia Pacific and its current clients in Malaysia include Fave, Carsome, the German National Tourism Board, Software AG and Qualtrics.
Naga DDB Tribal spins new CNY tune for clients they ‘suka’
COO Clarence Koh told A+M that its Chinese vernacular team was given a brief last Friday to celebrate all the CNY campaigns and hard work it has put in for clients.