YouTube jumps into action as viral film trailer terrifies unsuspecting viewers
YouTube has plunged a viral film trailer for The Nun into darkness following complaints from viewers who had been scared witless by the tried and true jump-scare tactics of its producers.
Depicting a priest seeking refuge from an unknown assailant with…
Appetite Creative Solutions programmatic skins with Hoopla, Mena Market Place World Wide, Club Med and Nissan
The Challenge
Our clients Hoopla Digital (a digital advertising network specialising in branded solutions across online video, display, and mobile) and Mena Market Place World Wide (a leader in the programmatic advertising space, helping publishers to…
Coca-Cola challenges Gatorade for US sports drink dominance with Bodyarmor play
Coca-Cola has laid down the gauntlet to Pepsi-owned sports drink market leader Gatorade after snapping up a minority interest in Bodyarmor, a beverage start-up which differentiates itself as a healthier alternative to established brands.
Backed by bask…
Why entertainment agency Dare.Win is using Fortnite to gun for like-minded interns
Entertainment agency Dare.Win is recruiting two creative interns by conducting informal interviews with candidates during heated bouts of the multiplayer game Fortnite.
The agency, whose mantra is ‘those who Dare.Win’, is looking to add to its team of …
New York Media explores potential sale options for NY magazine, The Cut & Vulture
New York Media has become the latest traditional publisher to add its weight to an increasingly rapid shake-up of the publishing sector, by announcing that it was exploring options for a potential sale.
Investment bank LionTree has been appointed to ov…
In the director’s chair: Traktor on winning loads of awards, being funny and the ‘shorts of shame’
The latest in The Drum’s Director’s Chair series is answered by directing collective Traktor, fresh from signing a huge global partnership with Stink.
Comprising directors Sam Larsson, Pontus Löwenhielm, Patrik von Krusenstjerna, Ole Sanders, Mats Lind…
Amazon’s ad business to leapfrog cloud computing income by 2021
Amazon’s burgeoning advertising business is set to put its previously unassailable cloud computing division in the shade as early as 2021, according to a new projection of future profits.
Analysts are optimistic that the online retailer’s share of inte…
Who do I believe when it comes to my data?
While adtech and martech providers may tell you otherwise, unfortunately, there isn’t a single source of truth when it comes to data. It is entirely contingent on the user, the business function they are in and the success metrics they are reporting to…
How a challenger bank redesigned the credit card for the vertical era
It was a deep dive into the way we interact with digital products that inspired Starling Bank to do something radical yet entirely simple with the physical: flip the bank card design from landscape to portrait.
Starling is a tech-led, mobile-only compe…
Sephora Asia details its journey to data-driven decision making
Data-driven intelligence is key to the next-generation organisation, according to Sephora Asia’s head of business intelligence. But in order to get there, employees not only need to have access to data; they also need to be able to interrogate it effec…
Lock&Lock Indonesia partners Shopee to bolster sales
The campaign also featured a collaboration between Lock&Lock and Danar Hadi, which saw the exclusive launch of Batik tumblers with Kawung motifs, and tumblers engraved with the buyer’s name.
GO-JEK pays homage to local brands in grand OOH flower display for independence day
Kopiko, Kapal Api and Tolak Angin were featured on these billboards, which involved huge floral arrangements.
Café de Coral launches food waste reduction campaign featuring Carlos Chan and Michelle Wai
Café de Coral has launched the “Power of Individual 2018” (????LOVE LOVE??) campaign which aims to reduce food waste through a “less rice” initiative.
Report: Experience-led businesses see double-digit revenue growth against laggards
Experience-led businesses are putting long-term engagement over short-term wins, investing in a combination of people, process and technology, have more comprehensive leadership buy-in and are seeing stronger revenue and customer wins as a result.
Florence Wong joins PHD Hong Kong as managing partner
Catering for opportunities and challenges in future, PHD Hong Kong is expanding its management and has appointed Florence Wong as managing partner with immediate effect.
Digiday Research: Social media platforms are losing traction with content marketers
Just under half of marketers say that social media platforms are their preferred channel for content marketing campaigns.
The post Digiday Research: Social media platforms are losing traction with content marketers appeared first on Digiday.
Retail briefing: Retailers are turning employees into influencers
Everyone’s an influencer now, including store associates.
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Blockchain buzz among advertisers starts to fizzle
There’s a growing sense among advertisers that there are few blockchain firms in the market with a genuine product.
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