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FreeWheel looks to scale OTT advertising with new ad products

Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-del…

Do you still need a PPC tool with the new Google Ads?

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novic…

New report cites skyrocketing growth of internal agencies

In news that’s surprising to no one, in-house agencies are on the rise. What is new, however, is just how much. The vast majority, or 78 percent, of members of the Association of National Advertisers have some form of in-house agency, according to a ne…

New report cites skyrocketing growth of internal agencies

In news that’s surprising to no one, in-house agencies are on the rise. What is new, however, is just how much. The vast majority, or 78 percent, of members of the Association of National Advertisers have some form of in-house agency, according to a ne…

SheSays Says: For art to imitate life, diversity must be mandatory

In this episode of SheSays Says, Naomi Taylor speaks to Marcie MacLellan, founder of Frank & Lively, and producer of the Guardian’s Film of the Week and The Observer’s Hottest Film of the Summer, Apostasy. Covering casting, marrying advertising and…

Indonesia’s Lake Toba gets US$400m investment in tourism push

The move will see investors implement an eco-tourism concept, while involving the social economy community around Lake Toba.

Welch’s tries juicing sales by splattering men with grapes

Welch’s, whose ads have long portrayed smiling kids and docile grape farmers, is about to get gritty as it zeros in on a new marketing target: Gen X men.The star of one new ad is a hulking metal machine that pulverizes grapes into smithereens. Another …

Heineken teams up with Formula E as official partner

Heineken has agreed a five-year partnership with the Formula E championship which will see the brewer become an official beer and cider partner for the electric street racing event.
Commencing this season, the tie-up will see Heineken granted pouring, …

Making TV a trackable medium

Years ago, when I was working at a big media agency, I remember someone saying that “TV is dead” and that “soon it will only be about digital”. I eagerly listened trying to learn something I did not know yet. What I understand today is that the ever-gr…

UK broadcasters join forces to demand greater online prominence

Britain’s public service broadcasters have joined forces to demand that US technology giants facilitate easy online access for their audiences, amidst continued erosion of national boundaries, by penning a joint plea for prominence in a letter to the g…