YouGov: StarHub buzz scores dips to zero in wake of corporate shake up
YouGov’s Buzz score measures whether or not a person has heard something about a brand and whether or not it was positive or negative.
KitchenAid fights competitors with ‘maker’ campaign
Do you have well-worn knives, dough-covered hands or blisters? Then you have the marks of a maker, a cuisine-linked identity that KitchenAid is promoting in its first brand campaign, debuting Thursday.”We’ve always recognized that KitchenAid was focuse…
How alcohol brands in Malaysia balance cultural sensitivities with sales revenue
This comes after multiple media reports stated that Johor and Terengganu have banned related celebrations.
eBay sues Amazon for illegal poaching of sellers
“Amazon’s misuse of eBay’s M2M system has been coordinated, targeted, and designed to inflict harm on eBay,” read the court document seen by Marketing.
GlaxoSmithKline concludes Panadol pitch
According to Marketing’s sources, the account will be led by Konstantin Popovic, chief executive of Grey Group Singapore, who has been handling the GSK account in APAC and MENA.
CMO interview: Building purpose at a B2B tech brand
Alicia Tillman was only two months into her role as chief marketing officer at German-based enterprise software maker, SAP, when she found herself in front of the company’s executive and supervisory boards.
Unsung Heroes – the solutions engineer: Antoine Jacquemin, Rubicon Project
The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is…
Marks & Spencer shifts digital duties to start-up Passion Peers
In a statement to Marketing, a spokesperson from Passion Peers said that selected work from here could be replicated in Malaysia and Hong Kong.
Second stage of Dundee campaign builds on existing $85 million in value
Tourism Australia has completed a triumvirate of Hemsworths with the launch of the next phase of its $36 million Dundee campaign.
Media Prima revamps radio broadcast segment with Ripple tie-up
Through a mass approach and a customised personable connection, Ripple also looks to connect with audiences through music, entertainment and lifestyle.
P&G brings Old Spice to Singapore via Shopee’s Super Brand Day initiative
Every instalment of Super Brand Day will also see a branded in-app takeover, which includes a revamp of the app interface to highlight the brand exclusively for 24 hours.
IAB SG Rolling Heavies: Spotx’s Gavin Buxton on forging an unusual path & the importance of passion
The IAB Singapore’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.
This is the second series, created by the IAB Singapore in partnership with cloud video creatio…
Canon’s Edwin Teoh takes over Oliver Chong as president of Singapore Advertiser’s Association
Teoh, who has been with Canon Singapore for 18 years, heads the marketing division for the Singapore operations.
RinggitPlus teams up with integrated agency team from Grey, Mindshare and Zeno
Hann Liew, co-founder and CEO of RinggitPlus said that this move looks to shape RinggitPlus as a homegrown Malaysian brand bringing purpose into the society.
Shell Malaysia rolls out chatbot to assist lubricants users
The face of Shell LubeChat is “Shelly”, who will answer lubricants-related enquiries as well as provide suggestions on the right type of lubricants for different applications.
Google ushers in the Age of Conversational Ads with the launch of AdLingo
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.
The post Google ushers in the Age of Conversational Ads with the launch of AdLingo appeared first…
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.
The post InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm a…
CMO’s top 10 martech stories for the week – 18 October 2018
All the latest martech and adtech news this week from Twilio, SendGrid, Liferay, Adobe, Taboola, SugarCRM, LivePerson, Intercom, Pipedrive and Talend.