Calvin Klein has a history of being provocative in its advertising. In the ’90s, its many racy topless campaigns helped jumpstart the modeling careers of celebrities including Kate Moss; the brand has also been accused of glamorizing drug use&nbsp…

Walmart Inc. is rolling out three Android-powered tablet computers this week, all priced under $100, to grab sales from Apple Inc.’s market-leading iPad.

The devices, under Walmart’s Onn store brand, include an 8-inch version for $64, a 10.1-inch …

Peet’s Coffee is letting standup comedian Iliza Shlesinger riff on the daily trials and tribulations of her life to help promote the coffee company’s canned Iced Espresso products. For the campaign, Peet’s worked with Portland-based agency North to cre…

Former Variant chief revenue officer Jeff Collins has been named executive vice-president of ad sales at Fox News.
Collins will succeed and report to Marianne Gambelli, who was named president of ad sales for Fox Corporation in October.
“Jeff’s proven …

Leo Burnett Worldwide has named Liz Taylor its chief creative officer. Starting July 8, Taylor will sit at the agency’s Chicago headquarters, leading the creative direction of the global agency network and working alongside the network’s creative leade…

Mobile and digital advertisers are increasingly raising expectations around efficiency, accessibility, and convenience for consumers but for brands seeking long-term loyalty, it isn’t enough just to meet needs.
Marketers need an engaging long-term conv…

Kris Robbens has been appointed as marketing director for Coca-Cola Great Britain and Ireland, replacing Paul Grace who has been in the position for six months. 
Former field sales director Grace is to take on a new commercial and marketing role within…

Punchy marketing campaigns and eye-catching stunts aren’t the route to recovery for Ryanair, which today suffered a 29% plunge in full-year profits. Instead, chief marketing officer Kenny Jacobs is going back to basics to improve its website and app.
J…

Liz Taylor, until recently FBC Chicago’s Chief Creative Officer, is moving to Leo Burnett Worldwide, where she will take on dual roles of chief creative officer and creative lead for the larger Publicis Communications North America….

Location-targeted ad spending in the US is expected to hit $38.7 billion in 2022, up from $17.1 billion last year, according to research firm BIA/Kelsey. What may be a shock to marketers is that a significant chunk of that spend — anywhere from 30 to 8…

The product detail page optimization testing tool is free for Amazon sellers.

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While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.

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Dear Extinction Rebellion,
The ad industry could learn a lot from your recent uprising; it’s completely hijacked the national conversation and resulted in you achieving your short term objective: the declaration of a climate emergency in the UK, import…

Pepsi collaborated with Instagram, Chrissy Teigen and DJ Khaled on a summer campaign that includes 25 TV ads as the soda continues to boost its marketing spending in search of a sales comeback.

The effort, called “Pepsi #Summergram” involves putting…

As Spotify, Google and Adobe form an alliance to get agencies and brands to make programmatic audio a coveted spot on their media plans, The Drum explores the current state of play.
In 2018, a surge in audio streaming prompted the fastest growth in UK …

The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and Europe.

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