Carousell merges with Telenor Group’s 701Search
Telenor Group owns online marketplaces Mudah in Malaysia, Cho Tot in Vietnam, and OneKyat in Myanmar.
FOREFRONT hands Jeff Chang chief creative role as Darien Mah becomes chairman
As CEO of FOREFRONT’s creative arm, Chang will oversee the vision and growth strategy of the department. He was previously the COO for 15 years.
How Data is Becoming the Lynchpin at the Very Heart of Businesses
According to Gartner, transforming into a digital business is the number one priority for most organisations. In fact, a brief look at Gartner’s Top Insights for the C-Suite, 2018-2019 edition, highlights that we have reached a tipping point, in…
Fresh data scandals envelop health & adtech sectors
The UK Information Commissioner’s Office (ICO) is to weigh in on the security of healthcare websites amid claims personal data is being shared with third-party’s – on the same day it issued a scathing rebuke to adtech firms for retaining personal infor…
Amidst citywide protests, Hong Kong Police Force displays new motto at press conference
Where the words “We Serve with Pride and Care” would usually be found was now a new statement, “Serving Hong Kong with Honour, Duty and Loyalty”.
The Telegraph is moving beyond clicks to convince marketers its ads work
Currently, there are 34 campaigns The Telegraph has live where it will deliver this more granular reporting on attention. Any campaign costing over £15,000 ($19,400) is eligible for this type of reporting.
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UK’s data regulator again warns ad tech over GDPR compliance
The ICO has confirmed several likely GDPR infractions within the ad tech industry’s current setup.
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Wunderman Thompson appoints global creative leadership; going back on JWT’s no global CCO policy
Wunderman Thompson has appointed Bas Korsten and Daniel Bonner as global chief creative officers. Korsten was promoted from his previous role as creative lead for Wunderman Thompson Amsterdam and headed the agency’s global futures council, described as an advisory body that drives innovation through the network. Bonner was previously global chief creative officer at Wunderman. […]
The post Wunderman Thompson appoints global creative leadership; going back on JWT’s no global CCO policy appeared first on Mumbrella Asia.
Surviving the anti-sugar backlash – what brands can do to future-proof themselves
When my kids were toddlers, I used to bring a Kinder Surprise home when I returned from travelling. They were little happy moments. The chocolate gave them a sugar-high and more smiles followed when they completed building the trinket on the inside. Children in Chile will not have this Kinder Surprise experience. The brand has […]
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Val Morgan launches programmatic advertising, brand refresh and content play
Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising.
Apple’s Tim Cook: Innovation shouldn’t come at the expense of privacy
Too many people confuse innovation with change, and trade on false positives such as privacy coming at the expense of progress, Apple CEO, Tim Cook believes. And it’s by identifying the distinction between these that he says allows the technology compa…
Jack Morton names APAC lead and strategy director for innovation practice
Based in Singapore, Powers will report to Charles Robinson, SVP, MD at Jack Morton Singapore, and Damian Ferrar, global head of Genuine X.
Facebook’s director of business integrity explains the platform’s political ads policy
Rob Leathern, the social network’s outspoken executive, has become one of its most vocal defenders—on Twitter.
Fat Tire craft beer to be acquired by a Japanese company
Kirin announces deal to acquire Colorado-based New Belgium through its global craft beer division.
The little search engine that could … save the planet?
For every 45 online searches, Ecosia plants a tree. It’s a powerful approach that is starting to take root around the world.
Marc Benioff heckled during Dreamforce keynote speech for contract with U.S. Border Protection
Salesforce says its technology is used for recruitment, managing border activities and digital engagement with citizens
Food for Thought: How can brands show diversity in an authentic way?
In our latest series on leading issues in and around customer experience, we ask two brand marketing leaders and an industry expert to share their thoughts on the ways to ensure authentic, diverse marketing?.
Macy’s reveals website hack just as holiday shopping begins
Just as holiday shopping season is getting started, Macy’s revealed some of its customers were affected by a website hack; the news adds to the sales woes affecting the department store sector.