Chief customer officer to become CEO of Gateway Bank
In another example of how the customer must be king moving forward, ?Gateway Bank’s chief customer officer is shortly to become the bank’s new CEO.
Brands are hiring specialists to run Amazon campaigns
Being an “Amazon expert” is by no means an easy feat, according to ad executives.
The post Brands are hiring specialists to run Amazon campaigns appeared first on Digiday.
How BuzzFeed and The New York Times are using Black Friday to drive commerce revenue
Hour-by-hour optimization, 50 percent discounts and 100-person war rooms define the start of the shopping season for commerce publishers.
The post How BuzzFeed and The New York Times are using Black Friday to drive commerce revenue appeared first on Digiday.
Digiday Research: YouTube is the easiest platform for European publishers to monetize
European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook.
The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday.
French data regulator’s mobile ad action rattles ad tech
Some data privacy experts believe that the GDPR grace period is over.
The post French data regulator’s mobile ad action rattles ad tech appeared first on Digiday.
Video Briefing: YouTube is now streaming free movies to fend off OTT upstarts
YouTube now lets you watch “The Terminator” and roughly 100 other classic movies for free. It’s another way the company is trying to grab TV ad dollars.
The post Video Briefing: YouTube is now streaming free movies to fend off OTT upstarts appeared first on Digiday.
‘Cost of doing business’: Target’s e-commerce sales growth means higher logistics costs
Target is seeing gross margin rates take a hit from digital and supply chain investments.
The post ‘Cost of doing business’: Target’s e-commerce sales growth means higher logistics costs appeared first on Digiday.
A vintage Heinz ad from when Thanksgiving was ‘Franksgiving’
.firstp { clear:left;}
Continue reading at AdAge.com
Victoria’s Secret appoints new CEO to lead a turnaround
Victoria’s Secret announced the appointment of John Mehas as the new lingerie CEO, hoping to make a turnaround.
Senior level promotions at BBDO Bangkok
BBDO Bangkok’s Thipayachand Hasdin who was formerly chief client officer has been promoted to managing director. Deputy chief creative officer Anuwat Nitipanont who used to be deputy chief creative officer is now chief creative officer at the agency. They will report to BBDO Bangkok CEO Somkiat Larptanunchaiwong and creative chairman Suthisak Sucharittanonta. The announcement: BBDO […]
The post Senior level promotions at BBDO Bangkok appeared first on Mumbrella Asia.
D&G accused of racism in Chinese chopsticks ads
Dolce & Gabbana is not new to controversies in China. In 2017, the brand was criticised for showcasing Beijing’s underdeveloped sides as part of a campaign.
AIA Carnival returns to HK to celebrate Christmas and new year
Opening from 14 December 2018 until 17 February 2019, the carnival introduces a new logo and a look that represents the organiser’s intentions to blend traditional elements of a European carnival with futuristic highlights.
Arlo & Co, Trinity Consulting, Tourism WA and Qantas lead Linkedin’s marketing power list
Marketing and strategy leaders at Arlo & Co, Tourism WA and Qantas along with several agency chiefs are among the top marketing and professionals viewed on LinkedIn this year.
Singapore-based website The Online Citizen goes on ‘hiatus’ after government raid
The Online Citizen which claims to be Singapore’s “longest-running independent online media platform” has found itself in the thick of an investigation around defamation. Terry Xu, its founder and editor was called in for questioning by the police in relation to a controversial post which alleged “corruption at the highest echelons”. The post has since […]
The post Singapore-based website The Online Citizen goes on ‘hiatus’ after government raid appeared first on Mumbrella Asia.
PR agency Golin acquires Singapore-based content firm Hurrah Productions
PR firm Golin Singapore has acquired content agency Hurrah Productions. James Rotheram, the founder of Hurrah Productions will now be executive director of Golin. The announcement Golin Singapore today announced the addition of creative content agency, Hurrah Productions to its Asia-based office. Hurrah’s staff and clients will become part of Golin Singapore, further elevating the […]
The post PR agency Golin acquires Singapore-based content firm Hurrah Productions appeared first on Mumbrella Asia.
Australian research companies Fiftyfive5 and GalKal to form wider consulting business
Australian research companies Fiftyfive5 and GalKal have merged to form a new consulting business, consisting of 115.
The combined business will have offices in Sydney, Melbourne, Auckland and Singapore and serve around 130 clients across 40 countries….
Alex Bogusky wants to ‘grind’ with Gary Vaynerchuk in the wrestling ring
Gary Vaynerchuk is someone who provokes deep feelings among industry grandees, it seems. First, it was the marketing professor Mark Ritson took issue with Mr Vee. And now, Alex Bogusky – of Crispin Porter + Bogusky fame – has thrown down a gauntlet to “chuk”, as he calls him. Amazingly, Vaynerchuk has responded, telling Bogusky he is […]
The post Alex Bogusky wants to ‘grind’ with Gary Vaynerchuk in the wrestling ring appeared first on Mumbrella Asia.
Golin brings on board creative content agency Hurrah Productions
This comes in line with Golin’s creation of a Digital, Analytics and Creative (DAC) team in Singapore, a move to develop “braver creatives fueled by deeper insights” across its regional portfolio of clients.