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Business on the Move: Sky, Royal Caribbean, Nestlé and more

Welcome to The Drum’s Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
Agency wins
Sky has appointed PR and social media marketing agency 33Seconds as its retained social media part…

Boys & Girls names Robert Senior as non-executive chairman

Irish advertising agency Boys and Girls has scored a coup with the appointment of respected advertising guru Robert Senior as non-executive chairman.
Coinciding with a major brand refresh to emphasise the agencies collaboration credentials with both cl…

The changing face of retail: top trends and challenges

If you were to believe the headlines, the death of the high street is imminent. Since the collapse of Woolworths in 2009 the UK retail scene has seen a wave of high profile administrations. For example, those Friday evening trips to the local Blockbust…

Brewdog silenced by Tennent's in ill-judged Twitter spat

Brewdog has retreated from Twitter with its tail between its legs after squaring up to Scotland’s biggest lager brand and coming out of the resulting tussle second best.
In a Twitter showdown Brewdog’s official account tweeted a cheeky jibe at their ri…

Chatbots and charlatans: how the BBC is cracking down on fake news

The BBC is “really worried” by a new tactic by fake news propagandists and fraudsters who are exploiting the rise of chat apps to spread false content carrying the broadcaster’s trusted branding.
The organisation has found itself repeatedly targeted by…

Don’t Call Time on Social Media

Organisations should not dismiss social media as simply a tool for marketing. During a crisis, it can often act as the most effective means of communicating with customers, staff and suppliers. 
Last week the pub chain, JD Wetherspoon quit socia…