Bustle’s Charlotte Owen is on a mission to turn around Elite Daily
Bustle and Elite Daily’s editor-in-chief talks about the unique interviewing approach she’s teaching her teams and how they’re approaching TikTok without competing for views.
The post Bustle’s Charlotte Owen is on a mission to turn around Elite Daily appeared first on Digiday.
A downturn in media spend? It depends, automotive advertising is slowing, while CPG accelerates
What’s happening is the economy is forcing automotive marketers to revisit their marketing mix.
The post A downturn in media spend? It depends, automotive advertising is slowing, while CPG accelerates appeared first on Digiday.
Why Hoka is experimenting with connected TV in its first global campaign
Athletic footwear maker’s campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships.
The post Why Hoka is experimenting with connected TV in its first global campaign appeared first on Digiday.
Digiday+ Research: Emotions are mixed among agency, brand execs amid cookie deprecation
Third-party cookie deprecation brings with it an emotional roller coaster for marketers, so Digiday took to the source to learn more. Research found emotions range from understanding to worry to relief.
The post Digiday+ Research: Emotions are mixed among agency, brand execs amid cookie deprecation appeared first on Digiday.
‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education
Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. Adding digital out-of-home billboards is a first for the nearly 2-year-old company.
The post ‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education appeared first on Digiday.
Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care
Marketers and agency execs say they are focused on making sure employees, especially those in states where abortion access is now unavailable, know about the updated health care policies.
The post Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care appeared first on Digiday.
CMO profile: How Gerard Smith is building bridges to fuel growth
Marketers are the ultimate bridge builders, strategically placed to drive collaboration and cohesion across their organisations, experienced marketer and FMCG business leader, Gerard Smith, believes.
Program cutting carbon emissions from ads goes global with agency backing
An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.
Omnicom banks on Walmart, Instacart in latest commerce expansion
The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.
Demystifying addressable: It’s as easy as one, two, three
For advertisers to optimize their use of addressable, it’s key to think beyond targeting, consider value not price, and combine digital with linear
Cannes 2022: MediaLink presents ‘The Business of Creativity’
MediaLink assembled industry experts from marketing, media and tech to discuss what brought them to Cannes Lions and trends that will shape the industry.
Watch the newest commercials from Taco Bell, Vitaminwater, Kohl’s and more
Taco Bell hypes its new $2 Cheesy Double Beef Burritos.
Cannes Lions returns energized but in tension with real-world problems
Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.
Pride Month: How to celebrate the LGBTQ+ community without sexualizing it
5 ways to prevent your marketing campaign from falling flat.
Pride Month: How to celebrate the LGBTQ+ community without sexualizing it
5 ways to prevent your marketing campaign from falling flat.
The top 5 Cannes Lions Grand Prix winning campaigns
Amidst the slew of big winners, these are the Cannes Lions Grand Prix winners we believe (or should) will have true lasting power.
The top 5 Cannes Lions Grand Prix winning campaigns
Amidst the slew of big winners, these are the Cannes Lions Grand Prix winners we believe (or should) will have true lasting power.
Leading National Advertisers 2022—What’s inside
Top U.S. advertisers powered up ad spending in 2021 with the biggest percentage increase since the 1970s. Key rankings, stats and analysis from Ad Age’s 67th annual report on marketers and marketing.