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Alcohol and drug abuse in adland: here’s a path forward

Mind-altering substances have long been ingrained in the culture of advertising. Now, as the pandemic rages on, abuse is on the rise. Award-winning creative and substance abuse counselor Steffan Postaer shares his personal and professional advice for s…

The evolution of shoppable content lies in social media streams

With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void.  In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]

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Five commerce strategies every publisher should consider in 2021

It’s no secret that 2020 was a challenging year for online publishers, but amidst the layoffs and falling ad revenues, affiliate commerce remained a rare bright spot. The factors that drove shoppable commerce content’s success were two-fold: Readers were thirsty for direction in navigating online commerce during a pandemic, and publishers were looking for ways […]

The post Five commerce strategies every publisher should consider in 2021 appeared first on Digiday.