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Google readies new interest-based advertising in next phase of Privacy Sandbox experiments

Google is trialing a new proposal in its Privacy Sandbox initiative called ‘Topics’ which it claims will facilitate interest-based advertising long after it sunsets third-party cookies in its Chrome browser in 2023.

The post Google readies new interest-based advertising in next phase of Privacy Sandbox experiments appeared first on Digiday.

Marketing Briefing: ‘Bad behavior is positively rewarded’: Why brands continue to push the line on social posts

But recent posts, like Pabst Blue Ribbon’s sexually explicit tweet that got its social media manager fired as well as brands like Ruggables, Hellman’s mayonnaise and Peacock, among others, jumping into TikTok’s West Elm Caleb trend on TikTok have some in the industry questioning were the line is when it comes to standing out or going too far on social media.

The post Marketing Briefing: ‘Bad behavior is positively rewarded’: Why brands continue to push the line on social posts appeared first on Digiday.