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Managing the Organisational Change Required by AI

It’s no secret that making data science, machine learning, automation, and (eventually) AI pervasive across teams and industries will be a critical factor to success for the enterprise as a whole. Yet it also means deep-rooted change, especially at th…

‘Reboxing’ campaign sees Carousell co-founder parting ways with an old MacBook

As a part of the social media leg of its recently launched ‘Everyone Wins’ campaign, pre-owned goods marketplace Carousell has started an initaitive called ‘Reboxing’ – a conscious inversion of the popular ‘unboxing’ videos on social media.  The campaign aims to inspire Singaporeans to let go of unused items with the principals at Carousell – […]

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Puma India claims to bring ‘every woman on the internet together’ with Propah Lady campaign

Puma India has launched a campaign called ‘Propah Lady’ taking on stereotypes of what is considered to be ‘proper’ behaviour for women. Created by Digitas India, the campaign features actor Sarah Ali Khan,  transgender model Anjali Lama and sportswomen Dutee Chand and Mary Kom.   In a note on the campaign, Digitas India said: “The digital […]

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Ogilvy’s Piyush Pandey receives creative leaders tribute award at Epica

Ogilvy’s chief creative officer worldwide Piyush Pandey will be receiving a creative leaders tribute award from The Epica Awards, a show that is judged by the trade press.  The Mumbai-based Pandey was awarded the worldwide mandate for Ogilvy last December The announcement: The Epica Awards is delighted to announce that this year’s Creative Leaders Tribute […]

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Great Big Story now accounts for 15% of CNN International’s digital revenue

After shifting to an editorial strategy of less is more, Great Big Story has scaled a dedicated video audience to the point where its audience’s viewing patterns have become more binge-like than ad hoc, particularly on over-the top platforms like Amazon Fire, Apple TV and Roku.

The post Great Big Story now accounts for 15% of CNN International’s digital revenue appeared first on Digiday.

Meme-obsessed ‘Ah Bengs’ the stars of new film for Singapore’s Central Provident Fund

A new film that explains the different sorts of accounts under the Central Provident Fund (CPF) and the reason for contributions to it has a set of unlikely spokespersons – Singapore’s ‘Ah Bengs’ a term used to describe brash loutish young men. The film was created by TheSmartLocal in collaboration with Wild Advertising and features […]

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