The rise of social selling: Making every touchpoint shoppable
The shift to ecommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how…
How the pandemic has transformed B2B marketing forever
Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing, a trend further accelerated by the pandemic. What new tactics are B2B marketers are employing? Have we finally reached the moment where B2B sales and mar…
Brownes Dairy CMO promoted to CEO
Brownes Dairy marketing and sales chief, Natalie Sarich-Dayton, has been promoted to the CEO’s post, becoming the company’s first female leader in its 135-year history.
Ones to watch: which brands are defining mobile marketing today?
Mobile marketing has been transformed over the last decade from a niche, even neglected, space to encompassing pretty much all marketing activity. But as it’s expanded, looking for inspiration – for the brands creating new products, audiences, and whol…
Bitstamp appoints Roast as media planning and buying agency to boost EU market share
Cryptocurrency exchange Bitstamp has recently launched a European media campaign and appointed a dedicated media partner to grow their EU market share and broaden audience demographics.
After a competitive pitch process, the world’s longest-running cry…
How the British Heart Foundation made a Euros ad with Vinnie Jones in 18 hours
It had no plans to be a Euros advertiser, but after the shocking collapse of Denmark footballer Christian Eriksen last week, The British Heart Foundation booked a slot, landed Vinnie Jones, and made an ad that ran ahead of his team’s next game just six…
Digiday Research: Publishers have checked out on platforms
As platform audiences continue to swell, their ad products mature and advertisers continue to pour money into them, publishers today consider most platforms neither a valuable source of revenue nor an important channel for brand-building, new Digiday Research reveals.
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How GNI Startups Boot Camp is giving journalists the tools for media entrepreneurialism
In its second iteration, GNI Startups Boot Camp lead Phillip Smith is hoping the program will help journalists become media founders and quench the news deserts in North America.
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Media Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there
Agency holding companies continue to push DE&I initiatives, but are taking different pathways to achieve their goals.
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The pandemic’s negative—and possibly long-term—toll on Gen X
Despite the weight of the crisis easing, many Gen Xers are still coping with the pandemic’s negative and far-reaching implications on their psychological, physical and financial health.
The post The pandemic’s negative—and possibly long-term—toll on Gen X appeared first on Digiday.
How creative, context and media quality can fast-track digital performance
With the retiring of the cookie on the horizon, it has forced the digital marketing industry to reappraise the levers that drive marketing performance. The Drum spoke to DoubleVerify and Johnson & Johnson at The Drum Creative Transformation Festiva…
Reimagining Singapore during Covid: STB on keeping the country top of mind for travelers
With the Covid-19 pandemic still ongoing in many countries and borders still closed, tourism has been severely impacted. As a small country in South East Asia that is not resource-rich, Singapore cannot afford to shut its borders for a long time. We fi…
The Week Ahead: Amazon Prime Day and Cannes Lions Live
The Week Ahead covers events including the digital Cannes Lions Live and two-day annual shopping holiday Amazon Prime Day.
How CMOs should play their first 60-90 days in a new role
Those first 60 to 90 days in your new role are crucial. In fact, they’re so crucial, you’ll find dozens, if not hundreds, of books written on the subject. And chief marketing officers are no different in their need to prove their worth and importantly,…
CMO interview: How Adobe’s APAC marketing VP led his way through the crisis
It’s organisations boasting strong alignment between marketing and other functions – especially the CIO – that are going to get the great things done that matter most to the bottom line.
Mike’s Hard spoofs Bottlegate and the CDC encourages mask wearing in self-aware PSAs: Agency Brief
Also, Virgin Atlantic chooses Lucky Generals as its creative agency-of-record.
Mike’s Hard spoofs Bottlegate and the CDC encourages mask wearing in self-aware PSAs
Also, Virgin Atlantic chooses Lucky Generals as its creative agency-of-record.
Mike’s Hard spoofs Bottlegate and the CDC encourages mask wearing in self-aware PSAs
Also, Virgin Atlantic chooses Lucky Generals as its creative agency-of-record.