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Priyanka Chopra ends contract with Nirav Modi brand

Actress Priyanka Chopra has terminated her contract with Nirav Modi jeweler brand after the it’s owner was entangled in an alleged fraud against Punjab National Bank (PNB).
 
Priyanka Chopra has appeared in various Nirav Modi jewelers TV commercials an…

NRA Brand Break-Ups Suggest This Time Is Different

The National Rifle Association often finds itself on the defensive in the wake of mass shootings. But the NRA is feeling more heat than ever in the wake of last week’s massacre at a Florida high school as some corporate partners back away from the orga…

Agency Brief: Embracing Aging, the ’80s and Acupuncture

Happy Friday and congratulations again to all of the agencies on any part of Ad Age’s 2018 A-List! For those who don’t know, today is National Toast Day, and while it’s referring to bread, I’m going to suggest that you all grab a drink alcoholic or no…

The Creativity Top 5: The Best Brand Ideas of the Week

In this week’s roundup of the best creative ideas in marketing, Gucci stages a stylish protest recounting a historic Paris uprising, Adidas taps Pogba, Messi and Suarez to “direct” their own ads, home improvement brand Hornbach throws down a major chal…

Droga5 Lays Off 5 Percent of New York Staff

Droga5 has laid off about 5 percent, which is approximately 40 people, in its New York office.The layoffs were across all major departments at the agency, including several people in HR. Droga5 declined to comment on specifics around the job cuts.”Drog…

Amazon Go: retail’s future and new personalization challenges

When Amazon opened its first cashier-free Amazon Go store last month, it changed the game for retailers. Through its non-traditional history—first becoming an online powerhouse and then moving to brick-and-mortar—Amazon is primed to bring the ease of “…

Thin Mints Coffee Is Now a Thing at Dunkin’ Donuts

There’s already Girl Scout cookie-inspired Coffee-Mate, but that takes the effort of buying and pouring it into one’s cup. Now there’s another way to pretend you’re eating a Girl Scout cookie while sipping coffee.Dunkin’ Donuts is making three flavors …