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eBay appoints Mediacom to global media account

eBay has consolidated its global media account with WPP’s Mediacom. Globally, the online retailing giant had been working with both Mediacom and Publicis Media, however at the time of the review, a spokesperson told Mumbrella that consolidating its media agency partners would allow the brand to streamline its marketing approach around the world. Under this new approach, […]

The post eBay appoints Mediacom to global media account appeared first on Mumbrella Asia.

Tiger Woods’ failed Open bid is bad news for NBC

Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday v…